REDS

Nouveau Rose

#996872

RGB 153, 104, 114 · HSL 348°, 19%, 50% · CMYK 0, 32, 25, 40

Nouveau Rose is #996872 in HEX — rgb(153, 104, 114), hsl(348°, 19%, 50%), cmyk(0%, 32%, 25%, 40%).

Nouveau Rose pulls into the mid-tone end of the reds spectrum — HSL 348°, 19%, 50%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#996872

RGB153, 104, 114

HSL348°, 19%, 50%

HSV348°, 32%, 60%

CMYK0, 32, 25, 40

Decimal10053746

CSS RGBrgb(153, 104, 114)

CSS HSLhsl(348, 19%, 50%)

Paint Matches — this color across 16 brands

Vista Paint

Montrose Rose C-113

ΔE 1.3 · #9C6872

Hallman-Lindsay

Montrose Rose 114

ΔE 1.5 · #9D6A73

Sherwin-Williams

Concerto SW6298

ΔE 1.6 · #9E6B75

Dulux

Soft Bromeliad S01E6

ΔE 1.8 · #99656E

Valspar

High Country Rose 1007-5B

ΔE 2.3 · #A06C77

PPG

Wild Geranium 1045-6

ΔE 3.4 · #986A79

Behr

Gentle Doe 170F-6

ΔE 3.9 · #915E6A

Benjamin Moore

Deep 1265

ΔE 5.8 · #9A6F70

Dunn-Edwards

Handmade Red DE6026

ΔE 7 · #A87678

Kilz

Australian Shiraz LA150-02

ΔE 8.1 · #835C5F

IKEA

IKEA134 134

ΔE 9.6 · #856A73

RAL

Pastel Violet 4009

ΔE 10.4 · #A47D90

Farrow & Ball

Rangwali 296

ΔE 13.1 · #BF7A8F

Kobra

Fuchsia 22

ΔE 14.8 · #A25877

Colorhouse

Wood .05 Wood-05

ΔE 14.8 · #6F595D

Dutch Boy

Natural Gray VS-9332

ΔE 22.4 · #878787

Light Reflectance & Undertone

Light Reflectance Value (LRV)

18/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#996872

#67988E

Analogous

#986789

#996872

#987667

Triadic

#996872

#719867

#677198

Split-Complementary

#996872

#679876

#678998

Tetradic

#996872

#899867

#67988E

#766798

Monochromatic

#3D292D

#6A484F

#996872

#B7959C

#D6C2C6

Rectangle

#996872

#988E67

#67988E

#677198

Compound

#996872

#987667

#67988E

#678998

Variations

Lighter

#AC868D

#BFA6AB

#D8CCCF

Darker

#7A525A

#55373D

#322023

Saturation

#87787B

#986771

#CB3452

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

4.59:1

vs Black

4.58:1

Deuteranopia

#996872

#7F7C71

Original → Simulated

Protanopia

#996872

#727271

Original → Simulated

Tritanopia

#996872

#976B6C

Original → Simulated

Color Psychology

Bold · Energetic

Nouveau Rose carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B27B71

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#996872

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F8095

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#51877D

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #996872;

CSS — background

background-color: #996872;

CSS Variable

--color-nouveau-rose: #996872;

Tailwind v3 — config

colors: { 'nouveau-rose': '#996872' }

Tailwind — arbitrary

bg-[#996872] text-[#996872]

SCSS

$nouveau-rose: #996872;

Similar Colors

Deep Mauve

#996E6F · ΔE 5.6

Aplomb

#94717D · ΔE 6.8

Somerville Red

#9A6D6B · ΔE 6.9

Love Affair

#85595D · ΔE 7.6

Prom Dress

#AE6C75 · ΔE 8.2

Raspberry Glacé

#AB696E · ΔE 8.8

New England Brown

#9E726D · ΔE 9.0

Burgundy Rose

#B17376 · ΔE 9.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #996872?

#996872 is Nouveau Rose, a mid-tone red with a warm undertone.

Is #996872 warm or cool?

Nouveau Rose reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Nouveau Rose?

Nouveau Rose works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Nouveau Rose?

Nouveau Rose pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Nouveau Rose?

You can download Nouveau Rose on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Nouveau Rose?

The hex code is #996872. In RGB it's 153, 104, 114, and in HSL it's 348°, 19%, 50%.

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