ORANGES

Choco Chic

#993311

RGB 153, 51, 17 · HSL 15°, 80%, 33% · CMYK 0, 67, 89, 40

Choco Chic is #993311 in HEX — rgb(153, 51, 17), hsl(15°, 80%, 33%), cmyk(0%, 67%, 89%, 40%).

Choco Chic pulls into the rich end of the oranges spectrum — HSL 15°, 80%, 33%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on main walls, ceilings, soft fabrics, large surfaces, particularly within kitchens, living rooms, dining rooms. Reads best alongside cream walls, walnut furniture, terracotta tile, brass.

Color Codes

HEX#993311

RGB153, 51, 17

HSL15°, 80%, 33%

HSV15°, 89%, 60%

CMYK0, 67, 89, 40

Decimal10040081

CSS RGBrgb(153, 51, 17)

CSS HSLhsl(15, 80%, 33%)

Paint Matches — this color across 16 brands

Behr

Summer Heat S-H-220

ΔE 4.1 · #A53B1D

Dutch Boy

Cottage Red VS-9771

ΔE 6.7 · #9B3821

RAL

Tomato Red 3013

ΔE 8.9 · #A12312

Dulux

Fluorescent Fire S07E8

ΔE 10.2 · #963A25

Benjamin Moore

Navajo 2171-10

ΔE 11 · #AC4931

Vista Paint

High Society K-1215

ΔE 11.7 · #AA4832

Sherwin-Williams

Hearty Orange SW6622

ΔE 11.7 · #B44B34

Colorhouse

Petal .06 Petal-06

ΔE 13.1 · #BA4133

PPG

Orange Vermillion 1194-7

ΔE 13.7 · #BC5339

Kilz

Fahrenheit LH180

ΔE 13.7 · #9D3A2F

Dunn-Edwards

Spicy Tomato DE5139

ΔE 14.3 · #C75433

Hallman-Lindsay

Sun's Rage 1053

ΔE 14.5 · #A94E37

IKEA

IKEA193 193

ΔE 15.4 · #BA5B3A

Kobra

Red 15

ΔE 16.1 · #BD413A

Valspar

Vivid Orange 2011-3

ΔE 17.8 · #CF5942

Farrow & Ball

Charlotte's Locks 268

ΔE 18.9 · #D65F3D

Light Reflectance & Undertone

Light Reflectance Value (LRV)

9/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#993311

#117697

Analogous

#971132

#993311

#977611

Triadic

#993311

#119732

#321197

Split-Complementary

#993311

#119776

#113297

Tetradic

#993311

#329711

#117697

#761197

Monochromatic

#170803

#531C09

#993311

#DC4918

#EC7B55

Rectangle

#993311

#769711

#117697

#321197

Compound

#993311

#977611

#117697

#113297

Variations

Lighter

#D54718

#DE7653

#E5B2A2

Darker

#7C270B

#571A06

#340F02

Saturation

#684A40

#973211

#A02E08

Interior Use

Best Rooms

kitchens, living rooms, dining rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta tile, brass

Accessibility (WCAG)

vs White

7.40:1

AAA

vs Black

2.84:1

Fail

Deuteranopia

#993311

#6F6401

Original → Simulated

Protanopia

#993311

#515118

Original → Simulated

Tritanopia

#993311

#98343E

Original → Simulated

Color Psychology

Warm · Inviting

Choco Chic reads warm and lived-in — orange-leaning tones invite conversation and slow the room down without dulling it. They flatter wood, linen, and brass, and they brighten north-facing rooms that otherwise tip cold.

SymbolismCreativity, hospitality, harvest

PersonalityFriendly, optimistic, grounded

warmthhospitalitycreativitycomfortsocialearthy

How it looks under different light

#B25328

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#993311

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F584C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE9E8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#176078

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #993311;

CSS — background

background-color: #993311;

CSS Variable

--color-choco-chic: #993311;

Tailwind v3 — config

colors: { 'choco-chic': '#993311' }

Tailwind — arbitrary

bg-[#993311] text-[#993311]

SCSS

$choco-chic: #993311;

Similar Colors

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#AB4830 · ΔE 10.7

Paper Lantern

#AB3F30 · ΔE 11.3

Smoldering Red

#A33A2D · ΔE 11.4

Merlot Red

#9D3D2D · ΔE 12.2

Tomato Tango

#BF3F2D · ΔE 13.2

Fireball Orange

#C35232 · ΔE 13.3

Deep Rose

#A0372F · ΔE 13.6

Million Dollar Red

#B5332C · ΔE 13.7

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #993311?

#993311 is Choco Chic, a deep orange with a warm undertone.

Is #993311 warm or cool?

Choco Chic reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Choco Chic?

Choco Chic works well in kitchens, living rooms, dining rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Choco Chic?

Choco Chic pairs naturally with cream walls, walnut furniture, terracotta tile, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Choco Chic?

You can download Choco Chic on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Choco Chic?

The hex code is #993311. In RGB it's 153, 51, 17, and in HSL it's 15°, 80%, 33%.

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