PURPLES

Persian Luxury Purple

#990077

RGB 153, 0, 119 · HSL 313°, 100%, 30% · CMYK 0, 100, 22, 40

Persian Luxury Purple is #990077 in HEX — rgb(153, 0, 119), hsl(313°, 100%, 30%), cmyk(0%, 100%, 22%, 40%).

Persian Luxury Purple pulls into the rich end of the purples spectrum — HSL 313°, 100%, 30%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#990077

RGB153, 0, 119

HSL313°, 100%, 30%

HSV313°, 100%, 60%

CMYK0, 100, 22, 40

Decimal10027127

CSS RGBrgb(153, 0, 119)

CSS HSLhsl(313, 100%, 30%)

Paint Matches — this color across 16 brands

Behr

Glazed Raspberry 120D-5

ΔE 7.9 · #A1287E

RAL

Traffic Purple 4006

ΔE 17.7 · #A03472

Dulux

Pink Mystery S49G8

ΔE 21 · #AE417B

Benjamin Moore

Hot 2077-30

ΔE 21.7 · #BD4380

Dunn-Edwards

Razzle Dazzle DE5027

ΔE 22.5 · #BA417B

Vista Paint

Grape Riot K-1237

ΔE 23.1 · #94437C

Colorhouse

Petal .04 Petal-04

ΔE 23.7 · #AA3E71

Hallman-Lindsay

Bridesmaid 1159

ΔE 25.7 · #9F2C5C

Sherwin-Williams

Exuberant Pink SW6840

ΔE 25.9 · #B54D7F

PPG

Cerise 17-11

ΔE 27.2 · #A54976

Kilz

Satin Flower LA280-01

ΔE 29.4 · #812A51

Valspar

Cosmic Pink 1001-1A

ΔE 32.6 · #D26EA4

IKEA

IKEA126 126

ΔE 33.2 · #C6628C

Kobra

Fuchsia 22

ΔE 36.5 · #A25877

Farrow & Ball

Rectory Red 217

ΔE 43.5 · #A53C49

Dutch Boy

Blue Royale VS-9550

ΔE 49.3 · #243F90

Light Reflectance & Undertone

Light Reflectance Value (LRV)

8/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#990077

#009921

Analogous

#6E0099

#990077

#99002B

Triadic

#990077

#789900

#007899

Split-Complementary

#990077

#2B9900

#00996E

Tetradic

#990077

#996E00

#009921

#002B99

Monochromatic

#1A0014

#4D003C

#990077

#E600B4

#FF33D3

Rectangle

#990077

#992100

#009921

#007899

Compound

#990077

#99002B

#009921

#00996E

Variations

Lighter

#E000B0

#EF39C7

#EC95D9

Darker

#7A0060

#540042

#310026

Saturation

#63365A

#990078

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

8.01:1

AAA

vs Black

2.62:1

Fail

Deuteranopia

#990077

#5D6375

Original → Simulated

Protanopia

#990077

#424270

Original → Simulated

Tritanopia

#990077

#943531

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Persian Luxury Purple carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#B22D74

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#990077

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F3299

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7ED

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0D7524

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #990077;

CSS — background

background-color: #990077;

CSS Variable

--color-persian-luxury-purple: #990077;

Tailwind v3 — config

colors: { 'persian-luxury-purple': '#990077' }

Tailwind — arbitrary

bg-[#990077] text-[#990077]

SCSS

$persian-luxury-purple: #990077;

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#BC427F · ΔE 21.5

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#9F487D · ΔE 24.3

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#9B4A80 · ΔE 25.1

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#AB3162 · ΔE 26.2

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Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #990077?

#990077 is Persian Luxury Purple, a deep purple with a warm undertone.

Is #990077 warm or cool?

Persian Luxury Purple reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Persian Luxury Purple?

Persian Luxury Purple works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Persian Luxury Purple?

Persian Luxury Purple pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Persian Luxury Purple?

You can download Persian Luxury Purple on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Persian Luxury Purple?

The hex code is #990077. In RGB it's 153, 0, 119, and in HSL it's 313°, 100%, 30%.

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