PINKS

Lifeline

#990033

RGB 153, 0, 51 · HSL 340°, 100%, 30% · CMYK 0, 100, 67, 40

Lifeline is #990033 in HEX — rgb(153, 0, 51), hsl(340°, 100%, 30%), cmyk(0%, 100%, 67%, 40%).

Lifeline pulls into the rich end of the pinks spectrum — HSL 340°, 100%, 30%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#990033

RGB153, 0, 51

HSL340°, 100%, 30%

HSV340°, 100%, 60%

CMYK0, 100, 67, 40

Decimal10027059

CSS RGBrgb(153, 0, 51)

CSS HSLhsl(340, 100%, 30%)

Paint Matches — this color across 16 brands

Behr

Ruby Ring S-G-150

ΔE 3.4 · #971233

Hallman-Lindsay

Romeo O Romeo 1145

ΔE 6.2 · #A4233C

Benjamin Moore

Cherry CSP-1200

ΔE 6.6 · #A0243E

Vista Paint

Francesca K-712

ΔE 7 · #9F253D

Sherwin-Williams

Radish SW6861

ΔE 9.5 · #A42E41

Dunn-Edwards

Crimson Strawberry DEA102

ΔE 10.9 · #9F2D47

Colorhouse

Create .05 Create-05

ΔE 11.9 · #942A35

RAL

Red Violet 4002

ΔE 12.8 · #922B3E

Dulux

High Street NZ10E7

ΔE 13 · #A4334E

Valspar

Classic Red 1009-2

ΔE 13.3 · #AE373F

IKEA

IKEA130 130

ΔE 14.8 · #9B2C2C

PPG

Red Gumball 1187-7

ΔE 14.8 · #AC3A3E

Farrow & Ball

Rectory Red 217

ΔE 15 · #A53C49

Dutch Boy

International Red D-6771

ΔE 15 · #9D0B1E

Kilz

Bang LH160

ΔE 15.4 · #B03537

Kobra

Red 15

ΔE 20.9 · #BD413A

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#990033

#009966

Analogous

#99007F

#990033

#991900

Triadic

#990033

#339900

#003399

Split-Complementary

#990033

#00991A

#007F99

Tetradic

#990033

#7F9900

#009966

#190099

Monochromatic

#1A0008

#4D0019

#990033

#E6004C

#FF3377

Rectangle

#990033

#996600

#009966

#003399

Compound

#990033

#991900

#009966

#007F99

Variations

Lighter

#E0004B

#EF3976

#EC95B2

Darker

#7A0029

#54001C

#310010

Saturation

#633645

#990033

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

8.74:1

AAA

vs Black

2.40:1

Fail

Deuteranopia

#990033

#665E2D

Original → Simulated

Protanopia

#990033

#42422F

Original → Simulated

Tritanopia

#990033

#961C28

Original → Simulated

Color Psychology

Soft · Romantic

Lifeline strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#B22D41

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#990033

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F3266

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0D7552

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #990033;

CSS — background

background-color: #990033;

CSS Variable

--color-lifeline: #990033;

Tailwind v3 — config

colors: { 'lifeline': '#990033' }

Tailwind — arbitrary

bg-[#990033] text-[#990033]

SCSS

$lifeline: #990033;

Similar Colors

Cherry Burst

#9F233D · ΔE 6.4

Candy Cane Red

#AA253C · ΔE 7.5

Flamenco

#A02432 · ΔE 9.3

Rapture

#9C2E3B · ΔE 11.2

Blushing Red

#B83153 · ΔE 11.9

Fuchsine

#AD364E · ΔE 12.0

Magenta

#9C284B · ΔE 12.4

Rose Parade

#C0324A · ΔE 12.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #990033?

#990033 is Lifeline, a deep pink with a warm undertone.

Is #990033 warm or cool?

Lifeline reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Lifeline?

Lifeline works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Lifeline?

Lifeline pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Lifeline?

You can download Lifeline on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Lifeline?

The hex code is #990033. In RGB it's 153, 0, 51, and in HSL it's 340°, 100%, 30%.

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