PINKS

Aristocratic Velvet

#980B4A

RGB 152, 11, 74 · HSL 333°, 87%, 32% · CMYK 0, 93, 51, 40

Aristocratic Velvet is #980B4A in HEX — rgb(152, 11, 74), hsl(333°, 87%, 32%), cmyk(0%, 93%, 51%, 40%).

Aristocratic Velvet pulls into the rich end of the pinks spectrum — HSL 333°, 87%, 32%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#980B4A

RGB152, 11, 74

HSL333°, 87%, 32%

HSV333°, 93%, 60%

CMYK0, 93, 51, 40

Decimal9964362

CSS RGBrgb(152, 11, 74)

CSS HSLhsl(333, 87%, 32%)

Paint Matches — this color across 16 brands

Vista Paint

Bridesmaid C-1158

ΔE 7.8 · #9D285B

Hallman-Lindsay

Bridesmaid 1159

ΔE 8.3 · #9F2C5C

Benjamin Moore

Magenta 2077-10

ΔE 8.4 · #9D294C

Behr

Classic Cherry 140D-7

ΔE 8.4 · #8C1F46

Dulux

Watermelon Blush SB7G1

ΔE 11.4 · #9D355A

Dunn-Edwards

Crimson Strawberry DEA102

ΔE 12.3 · #9F2D47

Sherwin-Williams

Cerise SW6580

ΔE 12.3 · #99324E

PPG

Heart's Desire 1183-7

ΔE 13.1 · #AC3E5F

RAL

Red Violet 4002

ΔE 15.4 · #922B3E

Kilz

Bright Orchid LH130

ΔE 15.5 · #9F3A4F

Colorhouse

Petal .04 Petal-04

ΔE 15.5 · #AA3E71

Farrow & Ball

Rectory Red 217

ΔE 18.7 · #A53C49

IKEA

IKEA100 100

ΔE 19.7 · #B8516C

Valspar

Berry Blush 1004-1A

ΔE 20.7 · #B84D5D

Kobra

Fuchsia 22

ΔE 26.9 · #A25877

Dutch Boy

International Red D-6771

ΔE 29 · #9D0B1E

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#980B4A

#0B9959

Analogous

#990B91

#980B4A

#99120B

Triadic

#980B4A

#4B990B

#0B4B99

Split-Complementary

#980B4A

#0B9912

#0B9199

Tetradic

#980B4A

#91990B

#0B9959

#120B99

Monochromatic

#18020C

#510628

#980B4A

#E0106D

#F24A96

Rectangle

#980B4A

#99590B

#0B9959

#0B4B99

Compound

#980B4A

#99120B

#0B9959

#0B9199

Variations

Lighter

#D90F6A

#E44A8F

#E79DBF

Darker

#7D063B

#580229

#340018

Saturation

#673C4F

#990B4B

#9E054A

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

8.46:1

AAA

vs Black

2.48:1

Fail

Deuteranopia

#980B4A

#645F47

Original → Simulated

Protanopia

#980B4A

#434345

Original → Simulated

Tritanopia

#980B4A

#95272D

Original → Simulated

Color Psychology

Soft · Romantic

Aristocratic Velvet strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#B13553

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#980B4A

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9F3A77

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#12794A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #980B4A;

CSS — background

background-color: #980B4A;

CSS Variable

--color-aristocratic-velvet: #980B4A;

Tailwind v3 — config

colors: { 'aristocratic-velvet': '#980B4A' }

Tailwind — arbitrary

bg-[#980B4A] text-[#980B4A]

SCSS

$aristocratic-velvet: #980B4A;

Similar Colors

Magenta

#9C284B · ΔE 8.3

Gypsy Pink

#AB3162 · ΔE 9.2

Royal Flush

#A0365F · ΔE 11.5

Crushed Velvet

#8D2D48 · ΔE 13.6

Blushing Red

#B83153 · ΔE 13.7

Raspberry Glaze

#AC3D58 · ΔE 14.0

Cherry Burst

#9F233D · ΔE 14.1

Fuchsine

#AD364E · ΔE 14.6

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #980B4A?

#980B4A is Aristocratic Velvet, a deep pink with a warm undertone.

Is #980B4A warm or cool?

Aristocratic Velvet reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Aristocratic Velvet?

Aristocratic Velvet works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Aristocratic Velvet?

Aristocratic Velvet pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Aristocratic Velvet?

You can download Aristocratic Velvet on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Aristocratic Velvet?

The hex code is #980B4A. In RGB it's 152, 11, 74, and in HSL it's 333°, 87%, 32%.

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