REDS

Mojo

#97463C

RGB 151, 70, 60 · HSL 7°, 43%, 41% · CMYK 0, 54, 60, 41

Mojo is #97463C in HEX — rgb(151, 70, 60), hsl(7°, 43%, 41%), cmyk(0%, 54%, 60%, 41%).

Mojo pulls into the rich end of the reds spectrum — HSL 7°, 43%, 41%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#97463C

RGB151, 70, 60

HSL7°, 43%, 41%

HSV7°, 60%, 59%

CMYK0, 54, 60, 41

Decimal9913916

CSS RGBrgb(151, 70, 60)

CSS HSLhsl(7, 43%, 41%)

Paint Matches — this color across 16 brands

Behr

Morocco Red PPU2-17

ΔE 0.8 · #96443B

Benjamin Moore

Spanish 1301 · CC-92

ΔE 2.5 · #994942

Sherwin-Williams

Flower Pot SW6334

ΔE 3 · #8F4438

Vista Paint

Stagecoach C-1328

ΔE 3.3 · #9A4541

Hallman-Lindsay

Dark Marmalade 1040

ΔE 3.3 · #994939

Dunn-Edwards

Arabian Red DEA155

ΔE 3.7 · #A14C3F

Kobra

Red 16

ΔE 4.2 · #9A4039

PPG

Cedar Chest 1065-7

ΔE 4.2 · #91493E

Dulux

Rangitoto NZ10D9

ΔE 4.3 · #904433

Valspar

Russet Red 2011-7

ΔE 6.2 · #944F43

Kilz

Red Ginseng LA120-01

ΔE 6.3 · #A1534D

Farrow & Ball

Incarnadine 248

ΔE 6.6 · #A04344

RAL

Copper Brown 8004

ΔE 7.6 · #8E402A

IKEA

IKEA106 106

ΔE 8.3 · #864633

Dutch Boy

Coral Red VS-9770

ΔE 9 · #AA5842

Colorhouse

Clay .04 Clay-04

ΔE 9.6 · #8C4D35

Light Reflectance & Undertone

Light Reflectance Value (LRV)

11/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#97463C

#3C8B96

Analogous

#963C5E

#97463C

#96733C

Triadic

#97463C

#3C9646

#463C96

Split-Complementary

#97463C

#3C9673

#3C5E96

Tetradic

#97463C

#5E963C

#3C8B96

#733C96

Monochromatic

#281310

#5F2C26

#97463C

#BF6A5F

#D59D95

Rectangle

#97463C

#8B963C

#3C8B96

#463C96

Compound

#97463C

#96733C

#3C8B96

#3C5E96

Variations

Lighter

#BA5F53

#C68B84

#DABEBA

Darker

#79372E

#55251E

#321511

Saturation

#765E5B

#96463C

#B32F1E

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

6.45:1

vs Black

3.26:1

AA Large

Deuteranopia

#97463C

#736A39

Original → Simulated

Protanopia

#97463C

#5B5B3D

Original → Simulated

Tritanopia

#97463C

#96474D

Original → Simulated

Color Psychology

Bold · Energetic

Mojo carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#B16148

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#97463C

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9E666C

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#387279

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #97463C;

CSS — background

background-color: #97463C;

CSS Variable

--color-mojo: #97463C;

Tailwind v3 — config

colors: { 'mojo': '#97463C' }

Tailwind — arbitrary

bg-[#97463C] text-[#97463C]

SCSS

$mojo: #97463C;

Similar Colors

Spanish Red

#984841 · ΔE 2.3

Mexicana

#9A4B3D · ΔE 2.5

Deep Poinsettia

#974C3E · ΔE 3.4

Strawberry Field

#9F4B3D · ΔE 3.5

Mars Red

#924737 · ΔE 3.6

Country Lane

#9A4637 · ΔE 3.7

Terra Cotta Tile

#A14C3E · ΔE 4.1

Grand Canyon Red

#974434 · ΔE 4.2

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #97463C?

#97463C is Mojo, a mid-tone red with a warm undertone.

Is #97463C warm or cool?

Mojo reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Mojo?

Mojo works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Mojo?

Mojo pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Mojo?

You can download Mojo on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Mojo?

The hex code is #97463C. In RGB it's 151, 70, 60, and in HSL it's 7°, 43%, 41%.

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