PINKS

Aurora Magenta

#963B60

RGB 150, 59, 96 · HSL 336°, 44%, 41% · CMYK 0, 61, 36, 41

Aurora Magenta is #963B60 in HEX — rgb(150, 59, 96), hsl(336°, 44%, 41%), cmyk(0%, 61%, 36%, 41%).

Aurora Magenta pulls into the rich end of the pinks spectrum — HSL 336°, 44%, 41%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#963B60

RGB150, 59, 96

HSL336°, 44%, 41%

HSV336°, 61%, 59%

CMYK0, 61, 36, 41

Decimal9845600

CSS RGBrgb(150, 59, 96)

CSS HSLhsl(336, 44%, 41%)

Paint Matches — this color across 16 brands

Sherwin-Williams

Forward Fuchsia SW6842

ΔE 2.5 · #92345B

Dulux

Vibrant Rose S48G8

ΔE 2.6 · #8F3659

Benjamin Moore

Berry CSP-440

ΔE 3.3 · #9F4063

Vista Paint

Dark Burgundy Wine K-1232

ΔE 3.9 · #8E3155

Behr

Fuschia Flair HDC-SM14-1

ΔE 5 · #A4486B

Dunn-Edwards

Deep Magenta DE5013

ΔE 5.5 · #96466A

PPG

Fuchsia Flock 1182-7

ΔE 6.9 · #AB446B

Kilz

Satin Flower LA280-01

ΔE 7.2 · #812A51

Hallman-Lindsay

Berry Patch 1152

ΔE 7.4 · #84395D

Colorhouse

Petal .04 Petal-04

ΔE 9.2 · #AA3E71

Valspar

Very Berry 1002-1A

ΔE 11.4 · #B95579

Kobra

Fuchsia 22

ΔE 11.4 · #A25877

IKEA

IKEA100 100

ΔE 12.6 · #B8516C

RAL

Traffic Purple 4006

ΔE 12.7 · #A03472

Farrow & Ball

Radicchio 96

ΔE 16.8 · #994A50

Dutch Boy

Spanish Red 7473

ΔE 32 · #732318

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#963B60

#3B9772

Analogous

#973B8D

#963B60

#97443B

Triadic

#963B60

#5F973B

#3B5F97

Split-Complementary

#963B60

#3B9744

#3B8D97

Tetradic

#963B60

#8D973B

#3B9772

#443B97

Monochromatic

#28101A

#5F253C

#963B60

#C05D85

#D695AF

Rectangle

#963B60

#97723B

#3B9772

#3B5F97

Compound

#963B60

#97443B

#3B9772

#3B8D97

Variations

Lighter

#BC527C

#C6839E

#DBBAC7

Darker

#7A2D4C

#551E34

#32111E

Saturation

#765B66

#973B5F

#B41D59

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

6.79:1

vs Black

3.09:1

AA Large

Deuteranopia

#963B60

#6A685E

Original → Simulated

Protanopia

#963B60

#54545C

Original → Simulated

Tritanopia

#963B60

#934647

Original → Simulated

Color Psychology

Soft · Romantic

Aurora Magenta strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#B05963

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#963B60

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9D5E87

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#387A60

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #963B60;

CSS — background

background-color: #963B60;

CSS Variable

--color-aurora-magenta: #963B60;

Tailwind v3 — config

colors: { 'aurora-magenta': '#963B60' }

Tailwind — arbitrary

bg-[#963B60] text-[#963B60]

SCSS

$aurora-magenta: #963B60;

Similar Colors

Berry Fizz

#9E3F62 · ΔE 3.1

Royal Flush

#A0365F · ΔE 5.8

Old Claret

#974C64 · ΔE 9.1

Crushed Velvet

#8D2D48 · ΔE 9.6

Chinaberry

#9D3C53 · ΔE 9.8

Pink Corsage

#B24668 · ΔE 10.1

Mulberry

#7F3B5F · ΔE 10.3

Vintage Claret

#924E6A · ΔE 10.6

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #963B60?

#963B60 is Aurora Magenta, a mid-tone pink with a warm undertone.

Is #963B60 warm or cool?

Aurora Magenta reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Aurora Magenta?

Aurora Magenta works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Aurora Magenta?

Aurora Magenta pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Aurora Magenta?

You can download Aurora Magenta on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Aurora Magenta?

The hex code is #963B60. In RGB it's 150, 59, 96, and in HSL it's 336°, 44%, 41%.

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