REDS

Velveteen Crush

#936064

RGB 147, 96, 100 · HSL 355°, 21%, 48% · CMYK 0, 35, 32, 42

Velveteen Crush is #936064 in HEX — rgb(147, 96, 100), hsl(355°, 21%, 48%), cmyk(0%, 35%, 32%, 42%).

Velveteen Crush pulls into the mid-tone end of the reds spectrum — HSL 355°, 21%, 48%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#936064

RGB147, 96, 100

HSL355°, 21%, 48%

HSV355°, 35%, 58%

CMYK0, 35, 32, 42

Decimal9658468

CSS RGBrgb(147, 96, 100)

CSS HSLhsl(355, 21%, 48%)

Paint Matches — this color across 16 brands

Vista Paint

Abra Cadabra C-79

ΔE 0.9 · #956164

Hallman-Lindsay

Abra Cadabra 80

ΔE 1.1 · #966165

Dunn-Edwards

Antique Garnet DE6027

ΔE 2.7 · #8E5E5E

PPG

Old Burgundy 13-05

ΔE 3.5 · #89585D

Dulux

Soft Bromeliad S01E6

ΔE 3.6 · #99656E

Sherwin-Williams

Rambling Rose SW6305

ΔE 4.1 · #995D62

Benjamin Moore

Love 1266

ΔE 4.3 · #865A5E

Behr

Toasted Nutmeg 200F-5

ΔE 4.3 · #9A6462

Valspar

Muted Red 1008-5A

ΔE 5.9 · #925559

Kilz

Australian Shiraz LA150-02

ΔE 6 · #835C5F

Farrow & Ball

Eating Room Red 43

ΔE 10.2 · #8F4E4D

IKEA

IKEA134 134

ΔE 11.7 · #856A73

Kobra

Copper 46

ΔE 12 · #7B584C

Colorhouse

Wood .05 Wood-05

ΔE 14.1 · #6F595D

RAL

Pastel Violet 4009

ΔE 15.2 · #A47D90

Dutch Boy

Maple D-6784

ΔE 20.8 · #7D5436

Light Reflectance & Undertone

Light Reflectance Value (LRV)

15/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#936064

#619490

Analogous

#94617F

#936064

#947661

Triadic

#936064

#659461

#616594

Split-Complementary

#936064

#619476

#617F94

Tetradic

#936064

#7F9461

#619490

#766194

Monochromatic

#382426

#664245

#936064

#B48D90

#D3BBBD

Rectangle

#936064

#949061

#619490

#616594

Compound

#936064

#947661

#619490

#617F94

Variations

Lighter

#AB7F82

#BEA1A4

#D7CACB

Darker

#784C50

#533436

#311E1F

Saturation

#827374

#946165

#C4303D

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

5.12:1

vs Black

4.10:1

AA Large

Deuteranopia

#936064

#797563

Original → Simulated

Protanopia

#936064

#6B6B63

Original → Simulated

Tritanopia

#936064

#926264

Original → Simulated

Color Psychology

Bold · Energetic

Velveteen Crush carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#AE7566

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#936064

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#9B7A8A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4E827E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #936064;

CSS — background

background-color: #936064;

CSS Variable

--color-velveteen-crush: #936064;

Tailwind v3 — config

colors: { 'velveteen-crush': '#936064' }

Tailwind — arbitrary

bg-[#936064] text-[#936064]

SCSS

$velveteen-crush: #936064;

Similar Colors

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#85595D · ΔE 4.6

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#8C5956 · ΔE 5.2

Somerville Red

#9A6D6B · ΔE 6.0

Deep Mauve

#996E6F · ΔE 6.1

Tawny Port

#905455 · ΔE 6.5

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#A06E68 · ΔE 7.5

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#975F57 · ΔE 7.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #936064?

#936064 is Velveteen Crush, a mid-tone red with a warm undertone.

Is #936064 warm or cool?

Velveteen Crush reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Velveteen Crush?

Velveteen Crush works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Velveteen Crush?

Velveteen Crush pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Velveteen Crush?

You can download Velveteen Crush on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Velveteen Crush?

The hex code is #936064. In RGB it's 147, 96, 100, and in HSL it's 355°, 21%, 48%.

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