REDS

Heirloom Red

#801F23

RGB 128, 31, 35 · HSL 358°, 61%, 31% · CMYK 0, 76, 73, 50

Heirloom Red is #801F23 in HEX — rgb(128, 31, 35), hsl(358°, 61%, 31%), cmyk(0%, 76%, 73%, 50%).

Heirloom Red pulls into the rich end of the reds spectrum — HSL 358°, 61%, 31%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#801F23

RGB128, 31, 35

HSL358°, 61%, 31%

HSV358°, 76%, 50%

CMYK0, 76, 73, 50

Decimal8396579

CSS RGBrgb(128, 31, 35)

CSS HSLhsl(358, 61%, 31%)

Paint Matches — this color across 16 brands

Benjamin Moore

Caliente AF-290

ΔE 3.7 · #8B2829

Behr

New Brick S-H-200

ΔE 4 · #892B2A

RAL

Purple Red 3004

ΔE 4 · #75151E

Dulux

Red Back SB7F9

ΔE 6.1 · #922F30

Vista Paint

Romantic Night C-1137

ΔE 7.4 · #943136

Kilz

Haute Red TB-97

ΔE 7.5 · #8A3234

Colorhouse

Create .05 Create-05

ΔE 7.6 · #942A35

Dutch Boy

Spanish Red 7473

ΔE 8.1 · #732318

IKEA

IKEA104 104

ΔE 8.8 · #9A3636

Hallman-Lindsay

Romantic Night 1138

ΔE 8.8 · #96353A

Sherwin-Williams

Bolero SW7600

ΔE 9 · #903934

Valspar

Quite Red 1011-3

ΔE 9.5 · #94353C

PPG

Blaze 13-16

ΔE 11.4 · #9D3E3F

Kobra

Red 16

ΔE 11.5 · #9A4039

Dunn-Edwards

Scarlet Past DEA150

ΔE 12 · #A53B3D

Farrow & Ball

Incarnadine 248

ΔE 13.3 · #A04344

Light Reflectance & Undertone

Light Reflectance Value (LRV)

6/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#801F23

#1F7F7C

Analogous

#7F1F52

#801F23

#7F4C1F

Triadic

#801F23

#227F1F

#1F227F

Split-Complementary

#801F23

#1F7F4C

#1F527F

Tetradic

#801F23

#527F1F

#1F7F7C

#4C1F7F

Monochromatic

#150505

#421012

#801F23

#BD2E33

#D85F63

Rectangle

#801F23

#7F7C1F

#1F7F7C

#1F227F

Compound

#801F23

#7F4C1F

#1F7F7C

#1F527F

Variations

Lighter

#B82D31

#CC5F62

#DCA7A9

Darker

#681719

#490E10

#2B0809

Saturation

#5E4142

#7F1F22

#8F0F14

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

9.82:1

AAA

vs Black

2.14:1

Fail

Deuteranopia

#801F23

#59511E

Original → Simulated

Protanopia

#801F23

#3E3E23

Original → Simulated

Tritanopia

#801F23

#7E252D

Original → Simulated

Color Psychology

Bold · Energetic

Heirloom Red carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#9F4435

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#801F23

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#8D495A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#206664

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #801F23;

CSS — background

background-color: #801F23;

CSS Variable

--color-heirloom-red: #801F23;

Tailwind v3 — config

colors: { 'heirloom-red': '#801F23' }

Tailwind — arbitrary

bg-[#801F23] text-[#801F23]

SCSS

$heirloom-red: #801F23;

Similar Colors

Caliente

#8A2728 · ΔE 3.4

Raspberry Truffle

#923538 · ΔE 8.3

Classic Burgundy

#69181A · ΔE 8.4

Country Redwood

#762C23 · ΔE 9.4

Rapture

#9C2E3B · ΔE 10.2

Bonaparte

#9F3E3E · ΔE 11.4

Deep Rose

#A0372F · ΔE 11.7

Currant Red

#A03D41 · ΔE 11.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #801F23?

#801F23 is Heirloom Red, a deep red with a warm undertone.

Is #801F23 warm or cool?

Heirloom Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Heirloom Red?

Heirloom Red works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Heirloom Red?

Heirloom Red pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Heirloom Red?

You can download Heirloom Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Heirloom Red?

The hex code is #801F23. In RGB it's 128, 31, 35, and in HSL it's 358°, 61%, 31%.

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