REDS

UP Maroon

#7B1113

RGB 123, 17, 19 · HSL 359°, 76%, 27% · CMYK 0, 86, 85, 52

UP Maroon is #7B1113 in HEX — rgb(123, 17, 19), hsl(359°, 76%, 27%), cmyk(0%, 86%, 85%, 52%).

UP Maroon pulls into the deep end of the reds spectrum — HSL 359°, 76%, 27%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#7B1113

RGB123, 17, 19

HSL359°, 76%, 27%

HSV359°, 86%, 48%

CMYK0, 86, 85, 52

Decimal8065299

CSS RGBrgb(123, 17, 19)

CSS HSLhsl(359, 76%, 27%)

Paint Matches — this color across 16 brands

RAL

Brown Red 3011

ΔE 6.2 · #781F19

Benjamin Moore

Caliente AF-290

ΔE 8.7 · #8B2829

Dutch Boy

Spanish Red 7473

ΔE 9.5 · #732318

Colorhouse

Wood .03 Wood-03

ΔE 9.6 · #7C2A1C

Behr

New Brick S-H-200

ΔE 9.7 · #892B2A

IKEA

IKEA130 130

ΔE 10.6 · #9B2C2C

Dulux

Mystery Red SB7E9

ΔE 10.9 · #97332C

Vista Paint

Siren C-1116

ΔE 11.6 · #9E2B2E

Kilz

Fahrenheit LH180

ΔE 13.2 · #9D3A2F

Hallman-Lindsay

Siren 1117

ΔE 13.5 · #A22E34

Sherwin-Williams

Tanager SW6601

ΔE 14 · #A43834

Dunn-Edwards

Red Ink DEA151

ΔE 15.7 · #AC3235

Kobra

Red 16

ΔE 16.2 · #9A4039

Valspar

Quite Red 1011-3

ΔE 16.2 · #94353C

PPG

Rum Punch 1190-7

ΔE 16.8 · #AA423A

Farrow & Ball

Incarnadine 248

ΔE 19.1 · #A04344

Light Reflectance & Undertone

Light Reflectance Value (LRV)

5/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#7B1113

#117977

Analogous

#791147

#7B1113

#794311

Triadic

#7B1113

#127911

#111279

Split-Complementary

#7B1113

#117943

#114779

Tetradic

#7B1113

#477911

#117977

#431179

Monochromatic

#160303

#360708

#7B1113

#BC1A1C

#E53E41

Rectangle

#7B1113

#797711

#117977

#111279

Compound

#7B1113

#794311

#117977

#114779

Variations

Lighter

#BB191C

#D7474A

#E19B9C

Darker

#630B0D

#460607

#290303

Saturation

#553536

#791112

#81080A

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

10.87:1

AAA

vs Black

1.93:1

Fail

Deuteranopia

#7B1113

#544B09

Original → Simulated

Protanopia

#7B1113

#373713

Original → Simulated

Tritanopia

#7B1113

#791923

Original → Simulated

Color Psychology

Bold · Energetic

UP Maroon carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#9C3929

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#7B1113

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#893E4E

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#15605F

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #7B1113;

CSS — background

background-color: #7B1113;

CSS Variable

--color-up-maroon: #7B1113;

Tailwind v3 — config

colors: { 'up-maroon': '#7B1113' }

Tailwind — arbitrary

bg-[#7B1113] text-[#7B1113]

SCSS

$up-maroon: #7B1113;

Similar Colors

Caliente

#8A2728 · ΔE 8.3

Classic Burgundy

#69181A · ΔE 12.1

Deep Rose

#A0372F · ΔE 12.9

Flamenco

#A02432 · ΔE 13.6

Country Redwood

#762C23 · ΔE 13.8

Heritage Red

#990A14 · ΔE 14.0

Smoldering Red

#A33A2D · ΔE 14.0

Merlot Red

#9D3D2D · ΔE 14.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #7B1113?

#7B1113 is UP Maroon, a deep red with a warm undertone.

Is #7B1113 warm or cool?

UP Maroon reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with UP Maroon?

UP Maroon works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with UP Maroon?

UP Maroon pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download UP Maroon?

You can download UP Maroon on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for UP Maroon?

The hex code is #7B1113. In RGB it's 123, 17, 19, and in HSL it's 359°, 76%, 27%.

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