PINKS

Wine Red

#7B0323

RGB 123, 3, 35 · HSL 344°, 95%, 25% · CMYK 0, 98, 72, 52

Wine Red is #7B0323 in HEX — rgb(123, 3, 35), hsl(344°, 95%, 25%), cmyk(0%, 98%, 72%, 52%).

Wine Red pulls into the deep end of the pinks spectrum — HSL 344°, 95%, 25%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#7B0323

RGB123, 3, 35

HSL344°, 95%, 25%

HSV344°, 98%, 48%

CMYK0, 98, 72, 52

Decimal8061731

CSS RGBrgb(123, 3, 35)

CSS HSLhsl(344, 95%, 25%)

Paint Matches — this color across 16 brands

RAL

Pearl Ruby Red 3032

ΔE 6.7 · #721422

Behr

Red Red Red BIC-49

ΔE 7.8 · #862234

Colorhouse

Create .05 Create-05

ΔE 9.9 · #942A35

Benjamin Moore

Caliente AF-290

ΔE 10.7 · #8B2829

Vista Paint

American Rose K-1222

ΔE 10.7 · #952D3A

Hallman-Lindsay

Velvet Cake 1124

ΔE 11.2 · #9D253D

Dulux

Red Back SB7F9

ΔE 12.2 · #922F30

Kilz

Francesca LA110-02

ΔE 12.8 · #7E2A37

Valspar

Quite Red 1011-3

ΔE 13.2 · #94353C

Sherwin-Williams

Radish SW6861

ΔE 13.5 · #A42E41

Dunn-Edwards

Crimson Strawberry DEA102

ΔE 13.8 · #9F2D47

IKEA

IKEA130 130

ΔE 14.3 · #9B2C2C

Dutch Boy

Spanish Red 7473

ΔE 15.3 · #732318

Farrow & Ball

Rectory Red 217

ΔE 16.2 · #A53C49

PPG

Blaze 13-16

ΔE 16.5 · #9D3E3F

Kobra

Red 16

ΔE 18.3 · #9A4039

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#7B0323

#037C5C

Analogous

#7C0360

#7B0323

#7C1F03

Triadic

#7B0323

#237C03

#03237C

Split-Complementary

#7B0323

#037C1F

#03607C

Tetradic

#7B0323

#607C03

#037C5C

#1F037C

Monochromatic

#190107

#32010E

#7B0323

#C70539

#F91F59

Rectangle

#7B0323

#7C5C03

#037C5C

#03237C

Compound

#7B0323

#7C1F03

#037C5C

#03607C

Variations

Lighter

#C70539

#E93061

#E990A7

Darker

#66001B

#460013

#29000B

Saturation

#522E37

#7C0323

#7E0223

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

11.17:1

AAA

vs Black

1.88:1

Fail

Deuteranopia

#7B0323

#514A1E

Original → Simulated

Protanopia

#7B0323

#343420

Original → Simulated

Tritanopia

#7B0323

#79151F

Original → Simulated

Color Psychology

Soft · Romantic

Wine Red strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#9C2F35

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#7B0323

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#89345A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7E9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0B624A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #7B0323;

CSS — background

background-color: #7B0323;

CSS Variable

--color-wine-red: #7B0323;

Tailwind v3 — config

colors: { 'wine-red': '#7B0323' }

Tailwind — arbitrary

bg-[#7B0323] text-[#7B0323]

SCSS

$wine-red: #7B0323;

Similar Colors

Caliente

#8A2728 · ΔE 10.5

Cherry Burst

#9F233D · ΔE 11.7

Rapture

#9C2E3B · ΔE 11.7

Classic Burgundy

#69181A · ΔE 11.9

Flamenco

#A02432 · ΔE 12.8

Raspberry Truffle

#923538 · ΔE 13.4

Roseate

#9D3448 · ΔE 14.4

Candy Cane Red

#AA253C · ΔE 15.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #7B0323?

#7B0323 is Wine Red, a deep pink with a warm undertone.

Is #7B0323 warm or cool?

Wine Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Wine Red?

Wine Red works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Wine Red?

Wine Red pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Wine Red?

You can download Wine Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Wine Red?

The hex code is #7B0323. In RGB it's 123, 3, 35, and in HSL it's 344°, 95%, 25%.

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