REDS

Velvety Merlot

#794143

RGB 121, 65, 67 · HSL 358°, 30%, 36% · CMYK 0, 46, 45, 53

Velvety Merlot is #794143 in HEX — rgb(121, 65, 67), hsl(358°, 30%, 36%), cmyk(0%, 46%, 45%, 53%).

Velvety Merlot pulls into the rich end of the reds spectrum — HSL 358°, 30%, 36%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#794143

RGB121, 65, 67

HSL358°, 30%, 36%

HSV358°, 46%, 47%

CMYK0, 46, 45, 53

Decimal7946563

CSS RGBrgb(121, 65, 67)

CSS HSLhsl(358, 30%, 36%)

Paint Matches — this color across 16 brands

PPG

Bordeaux 1055-7

ΔE 0.9 · #774041

Vista Paint

Casandra C-87

ΔE 1.2 · #7C4346

Behr

January Garnet HDC-CL-11

ΔE 1.4 · #7A4041

Benjamin Moore

Plum 2082-20

ΔE 2 · #7D4648

Hallman-Lindsay

Casandra 88

ΔE 2.2 · #7C4549

Dulux

Marrakesh Red S03F9

ΔE 2.8 · #773B3E

Kilz

Rich Leather LB290-02

ΔE 3 · #784340

Dunn-Edwards

Garnet Evening DEA147

ΔE 3.5 · #763B42

Valspar

Perennial Red 1010-4

ΔE 3.8 · #804045

Sherwin-Williams

Fine Wine SW6307

ΔE 4.5 · #723941

Farrow & Ball

Preference Red 297

ΔE 7.1 · #6D4247

IKEA

IKEA102 102

ΔE 8.3 · #7E3738

RAL

Chestnut Brown 8015

ΔE 9 · #633A34

Colorhouse

Wood .04 Wood-04

ΔE 10.8 · #67272A

Kobra

Copper 46

ΔE 13.6 · #7B584C

Dutch Boy

Western Brown VS-9660

ΔE 16.1 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

8/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#794143

#407776

Analogous

#77405E

#794143

#775A40

Triadic

#794143

#427740

#404277

Split-Complementary

#794143

#40775A

#405E77

Tetradic

#794143

#5E7740

#407776

#5A4077

Monochromatic

#140B0B

#462527

#794143

#A85D5F

#C28E90

Rectangle

#794143

#777640

#407776

#404277

Compound

#794143

#775A40

#407776

#405E77

Variations

Lighter

#A2575A

#B68486

#D2BABB

Darker

#613234

#432223

#281314

Saturation

#645454

#774042

#972024

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

7.92:1

AAA

vs Black

2.65:1

Fail

Deuteranopia

#794143

#5E5942

Original → Simulated

Protanopia

#794143

#4E4E43

Original → Simulated

Tritanopia

#794143

#784346

Original → Simulated

Color Psychology

Bold · Energetic

Velvety Merlot carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#9A5D4D

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#794143

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#876272

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9EA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#3A6261

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #794143;

CSS — background

background-color: #794143;

CSS Variable

--color-velvety-merlot: #794143;

Tailwind v3 — config

colors: { 'velvety-merlot': '#794143' }

Tailwind — arbitrary

bg-[#794143] text-[#794143]

SCSS

$velvety-merlot: #794143;

Similar Colors

Plum Raisin

#7C4547 · ΔE 1.6

Barn Red

#76403F · ΔE 2.0

Chestnut

#703E3C · ΔE 3.8

Raisin Torte

#73383F · ΔE 4.2

Laurentian Red

#7E4A46 · ΔE 4.7

Cascabel Chile

#693A3C · ΔE 5.7

Dinner Party

#763637 · ΔE 5.9

Ruby Dusk

#6D4243 · ΔE 6.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #794143?

#794143 is Velvety Merlot, a deep red with a warm undertone.

Is #794143 warm or cool?

Velvety Merlot reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Velvety Merlot?

Velvety Merlot works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Velvety Merlot?

Velvety Merlot pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Velvety Merlot?

You can download Velvety Merlot on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Velvety Merlot?

The hex code is #794143. In RGB it's 121, 65, 67, and in HSL it's 358°, 30%, 36%.

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