PURPLES

Ultraberry

#770088

RGB 119, 0, 136 · HSL 293°, 100%, 27% · CMYK 12, 100, 0, 47

Ultraberry is #770088 in HEX — rgb(119, 0, 136), hsl(293°, 100%, 27%), cmyk(12%, 100%, 0%, 47%).

Ultraberry pulls into the deep end of the purples spectrum — HSL 293°, 100%, 27%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#770088

RGB119, 0, 136

HSL293°, 100%, 27%

HSV293°, 100%, 53%

CMYK12, 100, 0, 47

Decimal7798920

CSS RGBrgb(119, 0, 136)

CSS HSLhsl(293, 100%, 27%)

Paint Matches — this color across 16 brands

Behr

Sugar Plum 680B-7

ΔE 11.8 · #6E2B98

Vista Paint

Grape Riot K-1237

ΔE 34.4 · #94437C

RAL

Traffic Purple 4006

ΔE 34.7 · #A03472

Dulux

Purple Envy SB8H7

ΔE 35 · #84447B

Dunn-Edwards

Cabaret DE5992

ΔE 36.9 · #845998

Benjamin Moore

Twilight 2074-30

ΔE 37 · #9C4B81

PPG

Royal Lilac 1250-7

ΔE 38.2 · #835995

Valspar

Cosmic Berry 4001-10C

ΔE 38.6 · #87558C

Dutch Boy

Blue Royale VS-9550

ΔE 39.3 · #243F90

Colorhouse

Petal .04 Petal-04

ΔE 41.3 · #AA3E71

Hallman-Lindsay

Berry Light 1180

ΔE 41.5 · #673B66

Kobra

Violet 26

ΔE 41.7 · #7B598F

Sherwin-Williams

Dynamo SW6841

ΔE 41.9 · #953D68

Kilz

Superstition RH250

ΔE 43.5 · #604C7F

IKEA

IKEA126 126

ΔE 49 · #C6628C

Farrow & Ball

Rangwali 296

ΔE 60.3 · #BF7A8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

6/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#770088

#108A00

Analogous

#35008A

#770088

#8A0055

Triadic

#770088

#8A7A00

#008A7A

Split-Complementary

#770088

#558A00

#008A35

Tetradic

#770088

#8A3500

#108A00

#00558A

Monochromatic

#17001A

#36003D

#770088

#BD00D6

#E524FF

Rectangle

#770088

#8A0010

#108A00

#008A7A

Compound

#770088

#8A0055

#108A00

#008A35

Variations

Lighter

#BB00D4

#D830EE

#E190EB

Darker

#61006E

#43004C

#27002C

Saturation

#55305A

#7A008A

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

9.81:1

AAA

vs Black

2.14:1

Fail

Deuteranopia

#770088

#3A5287

Original → Simulated

Protanopia

#770088

#323280

Original → Simulated

Tritanopia

#770088

#6F3B2D

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Ultraberry carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#992D81

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#770088

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#8632A5

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE7EE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#17690C

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #770088;

CSS — background

background-color: #770088;

CSS Variable

--color-ultraberry: #770088;

Tailwind v3 — config

colors: { 'ultraberry': '#770088' }

Tailwind — arbitrary

bg-[#770088] text-[#770088]

SCSS

$ultraberry: #770088;

Similar Colors

Twilight Magenta

#9B4A80 · ΔE 36.9

Pre-Dawn Sky

#9F487D · ΔE 37.7

Mystical Grape

#664B86 · ΔE 38.5

Hot Lips

#BC427F · ΔE 40.1

Crushed Berries

#B4447B · ΔE 40.7

Summer Plum

#7B3C63 · ΔE 42.5

Scandinavian Blue

#4E4E8C · ΔE 43.4

Mulberry

#7F3B5F · ΔE 44.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #770088?

#770088 is Ultraberry, a deep purple with a warm undertone.

Is #770088 warm or cool?

Ultraberry reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Ultraberry?

Ultraberry works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Ultraberry?

Ultraberry pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Ultraberry?

You can download Ultraberry on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Ultraberry?

The hex code is #770088. In RGB it's 119, 0, 136, and in HSL it's 293°, 100%, 27%.

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