REDS

Gochujang Red

#770000

RGB 119, 0, 0 · HSL 0°, 100%, 23% · CMYK 0, 100, 100, 53

Gochujang Red is #770000 in HEX — rgb(119, 0, 0), hsl(0°, 100%, 23%), cmyk(0%, 100%, 100%, 53%).

Gochujang Red pulls into the deep end of the reds spectrum — HSL 0°, 100%, 23%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#770000

RGB119, 0, 0

HSL0°, 100%, 23%

HSV0°, 100%, 47%

CMYK0, 100, 100, 53

Decimal7798784

CSS RGBrgb(119, 0, 0)

CSS HSLhsl(0, 100%, 23%)

Paint Matches — this color across 16 brands

Benjamin Moore

Heritage HC-181

ΔE 12 · #9A0B15

RAL

Brown Red 3011

ΔE 12.1 · #781F19

Behr

Rodeo Red 200D-7

ΔE 13.5 · #9B2B27

Dutch Boy

International Red D-6771

ΔE 13.6 · #9D0B1E

Colorhouse

Wood .03 Wood-03

ΔE 14.5 · #7C2A1C

IKEA

IKEA130 130

ΔE 15 · #9B2C2C

Dulux

Wicked Red SB7E7

ΔE 15.5 · #A0322C

Vista Paint

Siren C-1116

ΔE 15.8 · #9E2B2E

Kilz

Fahrenheit LH180

ΔE 17.4 · #9D3A2F

Hallman-Lindsay

Siren 1117

ΔE 18 · #A22E34

Sherwin-Williams

Heartthrob SW6866

ΔE 18 · #A82E33

Dunn-Edwards

Red Ink DEA151

ΔE 18.9 · #AC3235

PPG

Rum Punch 1190-7

ΔE 21 · #AA423A

Kobra

Red 16

ΔE 21.7 · #9A4039

Valspar

Classic Red 1009-2

ΔE 22.1 · #AE373F

Farrow & Ball

Incarnadine 248

ΔE 25 · #A04344

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#770000

#007575

Analogous

#75003B

#770000

#753B00

Triadic

#770000

#007500

#000075

Split-Complementary

#770000

#00753B

#003B75

Tetradic

#770000

#3B7500

#007575

#3B0075

Monochromatic

#1A0000

#290000

#770000

#C20000

#FF0F0F

Rectangle

#770000

#757500

#007575

#000075

Compound

#770000

#753B00

#007575

#003B75

Variations

Lighter

#C40000

#ED2525

#EA8A8A

Darker

#5E0000

#410000

#260000

Saturation

#4C2929

#750000

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

11.77:1

AAA

vs Black

1.78:1

Fail

Deuteranopia

#770000

#504700

Original → Simulated

Protanopia

#770000

#323200

Original → Simulated

Tritanopia

#770000

#750C1B

Original → Simulated

Color Psychology

Bold · Energetic

Gochujang Red carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#992D1B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#770000

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#86323F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7E7

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0A5A5A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #770000;

CSS — background

background-color: #770000;

CSS Variable

--color-gochujang-red: #770000;

Tailwind v3 — config

colors: { 'gochujang-red': '#770000' }

Tailwind — arbitrary

bg-[#770000] text-[#770000]

SCSS

$gochujang-red: #770000;

Similar Colors

Heritage Red

#990A14 · ΔE 11.7

Caliente

#8A2728 · ΔE 14.7

Deep Rose

#A0372F · ΔE 16.8

Smoldering Red

#A33A2D · ΔE 17.0

Merlot Red

#9D3D2D · ΔE 17.7

Classic Burgundy

#69181A · ΔE 17.9

Flamenco

#A02432 · ΔE 17.9

Hot Tamale

#A93434 · ΔE 18.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #770000?

#770000 is Gochujang Red, a deep red with a warm undertone.

Is #770000 warm or cool?

Gochujang Red reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Gochujang Red?

Gochujang Red works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Gochujang Red?

Gochujang Red pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Gochujang Red?

You can download Gochujang Red on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Gochujang Red?

The hex code is #770000. In RGB it's 119, 0, 0, and in HSL it's 0°, 100%, 23%.

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