BLUES

Ultra Violet

#7366BD

RGB 115, 102, 189 · HSL 249°, 40%, 57% · CMYK 39, 46, 0, 26

Ultra Violet is #7366BD in HEX — rgb(115, 102, 189), hsl(249°, 40%, 57%), cmyk(39%, 46%, 0%, 26%).

Ultra Violet pulls into the mid-tone end of the blues spectrum — HSL 249°, 40%, 57%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#7366BD

RGB115, 102, 189

HSL249°, 40%, 57%

HSV249°, 46%, 74%

CMYK39, 46, 0, 26

Decimal7562941

CSS RGBrgb(115, 102, 189)

CSS HSLhsl(249, 40%, 57%)

Paint Matches — this color across 16 brands

Behr

Purple Silhouette 650D-6

ΔE 4.2 · #6463BD

Vista Paint

Exotic Beauty K-65

ΔE 12.3 · #6D6DB1

Dunn-Edwards

Mardi Gras DE5943

ΔE 13.2 · #665D9E

Hallman-Lindsay

Medieval 1263

ΔE 13.3 · #696DB0

Kobra

Violet 25

ΔE 13.5 · #776BAB

PPG

Blue Calico 1246-7

ΔE 13.7 · #5868AE

Dulux

Purple Flare S44H7 · SB8G2

ΔE 14.3 · #7462A0

Valspar

Purple Frenzy 4004-10C

ΔE 17.7 · #61619B

Benjamin Moore

Scandinavian 2068-30

ΔE 17.9 · #4F4F8D

Dutch Boy

Blue Sea VS-9451

ΔE 18.1 · #2D61AD

Colorhouse

Petal .05 Petal-05

ΔE 20.7 · #1F4992

Kilz

Mystical Purple RH260

ΔE 20.8 · #796A9D

Sherwin-Williams

Clematis SW6831

ΔE 22.1 · #7E6596

IKEA

IKEA128 128

ΔE 22.4 · #4A72B0

RAL

Pearl Violet 4011

ΔE 24.4 · #8673A1

Farrow & Ball

Pitch Blue 220

ΔE 33.4 · #636E8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

17/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureCool MasstoneBlue UndertoneViolet

Reads as a cool blue with a violet undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#7366BD

#B0BD65

Analogous

#6584BD

#7366BD

#9F65BD

Triadic

#7366BD

#BD7365

#65BD73

Split-Complementary

#7366BD

#BD9F65

#84BD65

Tetradic

#7366BD

#BD6584

#B0BD65

#65BD9F

Monochromatic

#322960

#4D4096

#7366BD

#A49BD4

#D5D1EB

Rectangle

#7366BD

#BD65B0

#B0BD65

#65BD73

Compound

#7366BD

#9F65BD

#B0BD65

#84BD65

Variations

Lighter

#8F84CA

#AEA7D4

#D1CEE3

Darker

#5243A5

#372D73

#201944

Saturation

#88849F

#7365BD

#5C45DE

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

4.81:1

vs Black

4.36:1

AA Large

Deuteranopia

#7366BD

#5676BD

Original → Simulated

Protanopia

#7366BD

#6868B5

Original → Simulated

Tritanopia

#7366BD

#697A6F

Original → Simulated

Color Psychology

Focused · Cooling

Ultra Violet lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#9679A9

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#7366BD

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#837ECD

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EAE9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#99A652

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #7366BD;

CSS — background

background-color: #7366BD;

CSS Variable

--color-ultra-violet: #7366BD;

Tailwind v3 — config

colors: { 'ultra-violet': '#7366BD' }

Tailwind — arbitrary

bg-[#7366BD] text-[#7366BD]

SCSS

$ultra-violet: #7366BD;

Similar Colors

Scandinavian Blue

#4E4E8C · ΔE 18.1

Mystical Grape

#664B86 · ΔE 18.9

Twilight Blue

#365496 · ΔE 19.8

Seduction

#6C598D · ΔE 20.6

Charmed Violet

#9379B0 · ΔE 20.7

Mosaic

#3862A3 · ΔE 21.0

Crocus Petal Purple

#9A80B9 · ΔE 21.0

California Lilac

#7F84BE · ΔE 21.4

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #7366BD?

#7366BD is Ultra Violet, a mid-tone blue with a cool undertone.

Is #7366BD warm or cool?

Ultra Violet reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Ultra Violet?

Ultra Violet works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with Ultra Violet?

Ultra Violet pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download Ultra Violet?

You can download Ultra Violet on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Ultra Violet?

The hex code is #7366BD. In RGB it's 115, 102, 189, and in HSL it's 249°, 40%, 57%.

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