PINKS

Merlot

#730039

RGB 115, 0, 57 · HSL 330°, 100%, 23% · CMYK 0, 100, 50, 55

Merlot is #730039 in HEX — rgb(115, 0, 57), hsl(330°, 100%, 23%), cmyk(0%, 100%, 50%, 55%).

Merlot pulls into the deep end of the pinks spectrum — HSL 330°, 100%, 23%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.

Color Codes

HEX#730039

RGB115, 0, 57

HSL330°, 100%, 23%

HSV330°, 100%, 45%

CMYK0, 100, 50, 55

Decimal7536697

CSS RGBrgb(115, 0, 57)

CSS HSLhsl(330, 100%, 23%)

Paint Matches — this color across 16 brands

Behr

Luscious S-G-130

ΔE 4.9 · #7D1546

Kilz

Satin Flower LA280-01

ΔE 10.9 · #812A51

Dulux

Scarlet Desire SB7G4

ΔE 10.9 · #8A2948

RAL

Claret Violet 4004

ΔE 11 · #6E1C34

Vista Paint

Dark Burgundy Wine K-1232

ΔE 12.6 · #8E3155

Benjamin Moore

Crushed 2076-10

ΔE 13.1 · #8E2E49

Dunn-Edwards

Scarlet Apple DEA146

ΔE 13.5 · #922E4A

Sherwin-Williams

Forward Fuchsia SW6842

ΔE 13.9 · #92345B

Hallman-Lindsay

Bridesmaid 1159

ΔE 14.8 · #9F2C5C

PPG

Magenta 1050-7

ΔE 17.5 · #953D55

Valspar

Radiant Red 1009-3

ΔE 20.6 · #8F3841

Colorhouse

Petal .04 Petal-04

ΔE 20.7 · #AA3E71

Farrow & Ball

Rectory Red 217

ΔE 23.2 · #A53C49

IKEA

IKEA102 102

ΔE 23.5 · #7E3738

Kobra

Fuchsia 22

ΔE 27.2 · #A25877

Dutch Boy

Spanish Red 7473

ΔE 29.1 · #732318

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstonePink UndertoneRed

Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#730039

#00753B

Analogous

#750075

#730039

#750000

Triadic

#730039

#3B7500

#003B75

Split-Complementary

#730039

#007500

#007575

Tetradic

#730039

#757500

#00753B

#000075

Monochromatic

#1A000D

#290014

#730039

#C20061

#FF0F87

Rectangle

#730039

#753B00

#00753B

#003B75

Compound

#730039

#750000

#00753B

#007575

Variations

Lighter

#C40062

#ED2589

#EA8ABA

Darker

#5E002F

#410020

#260013

Saturation

#4C293B

#75003B

Interior Use

Best Rooms

bedrooms, dressing rooms, powder rooms

Best Uses

main walls, ceilings, soft fabrics, large surfaces

Pairs With

cream walls, walnut furniture, terracotta, brass

Accessibility (WCAG)

vs White

11.74:1

AAA

vs Black

1.79:1

Fail

Deuteranopia

#730039

#4A4636

Original → Simulated

Protanopia

#730039

#303035

Original → Simulated

Tritanopia

#730039

#70191E

Original → Simulated

Color Psychology

Soft · Romantic

Merlot strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.

SymbolismTenderness, warmth, optimism

PersonalityGentle, intimate, optimistic

romancesoftnesswarmthbedroomintimateblush

How it looks under different light

#962D46

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#730039

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#83326A

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7EB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0A5A32

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #730039;

CSS — background

background-color: #730039;

CSS Variable

--color-merlot: #730039;

Tailwind v3 — config

colors: { 'merlot': '#730039' }

Tailwind — arbitrary

bg-[#730039] text-[#730039]

SCSS

$merlot: #730039;

Similar Colors

Crushed Velvet

#8D2D48 · ΔE 12.8

Magenta

#9C284B · ΔE 14.8

Royal Flush

#A0365F · ΔE 16.0

Berry Fizz

#9E3F62 · ΔE 17.8

Chinaberry

#9D3C53 · ΔE 18.3

Gypsy Pink

#AB3162 · ΔE 18.3

Roseate

#9D3448 · ΔE 18.8

Mulberry

#7F3B5F · ΔE 19.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #730039?

#730039 is Merlot, a deep pink with a warm undertone.

Is #730039 warm or cool?

Merlot reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Merlot?

Merlot works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.

What colors pair well with Merlot?

Merlot pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.

Where can I download Merlot?

You can download Merlot on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Merlot?

The hex code is #730039. In RGB it's 115, 0, 57, and in HSL it's 330°, 100%, 23%.

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