BLUES

Allure

#7291B4

RGB 114, 145, 180 · HSL 212°, 31%, 58% · CMYK 37, 19, 0, 29

Allure is #7291B4 in HEX — rgb(114, 145, 180), hsl(212°, 31%, 58%), cmyk(37%, 19%, 0%, 29%).

Allure pulls into the mid-tone end of the blues spectrum — HSL 212°, 31%, 58%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#7291B4

RGB114, 145, 180

HSL212°, 31%, 58%

HSV212°, 37%, 71%

CMYK37, 19, 0, 29

Decimal7508404

CSS RGBrgb(114, 145, 180)

CSS HSLhsl(212, 31%, 58%)

Paint Matches — this color across 16 brands

Vista Paint

Postcard Perfect K-114

ΔE 1.4 · #6E91B3

Hallman-Lindsay

Heavenly Sky 618

ΔE 1.9 · #6B90B3

Dulux

Distant Sky S39D4

ΔE 2 · #6F8FAF

Dunn-Edwards

Ocean City DE5879

ΔE 2.1 · #7896BA

Farrow & Ball

Cook's Blue 237

ΔE 2.2 · #6A90B4

Benjamin Moore

Blue 810

ΔE 2.2 · #6C8EB4

IKEA

IKEA086 86

ΔE 3 · #748DAC

Sherwin-Williams

Lobelia SW6809

ΔE 3.2 · #7498BE

Valspar

Splendid Blue 4004-6A

ΔE 3.3 · #7795B3

Behr

Deep Smoke Signal 610F-6

ΔE 3.5 · #6F89A9

Kilz

Remembrance RC160-01

ΔE 3.5 · #7A8EB1

PPG

Alaskan Blue 1162-4

ΔE 4.9 · #7E9EC2

Dutch Boy

Celestial Horizon DCP-0589

ΔE 9.4 · #8FA4BF

RAL

Pigeon Blue 5014

ΔE 13.9 · #606E8C

Kobra

Grey 42

ΔE 16 · #889099

Colorhouse

Water .05 Water-05

ΔE 16.7 · #82979D

Light Reflectance & Undertone

Light Reflectance Value (LRV)

27/100

Medium

0 · DarkLight · 100

Balanced reflectance — holds colour without washing out. Versatile for most rooms and the most forgiving range for true-to-chip results.

Undertone

TemperatureCool MasstoneBlue UndertoneViolet

Reads as a cool blue with a violet undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#7291B4

#B59673

Analogous

#73B3B5

#7291B4

#7573B5

Triadic

#7291B4

#B57392

#92B573

Split-Complementary

#7291B4

#B57573

#B3B573

Tetradic

#7291B4

#B573B3

#B59673

#73B575

Monochromatic

#31465E

#4C6B90

#7291B4

#A5B9CF

#D7E0EA

Rectangle

#7291B4

#9673B5

#B59673

#92B573

Compound

#7291B4

#7573B5

#B59673

#B3B573

Variations

Lighter

#8FA8C4

#AEBED0

#D1D9E2

Darker

#50749D

#364F6D

#1E2E40

Saturation

#8A939E

#7392B5

#4E8FDA

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

3.27:1

AA Large

vs Black

6.42:1

Deuteranopia

#7291B4

#7E8BB5

Original → Simulated

Protanopia

#7291B4

#8C8CB0

Original → Simulated

Tritanopia

#7291B4

#6F9792

Original → Simulated

Color Psychology

Focused · Cooling

Allure lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#9599A2

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#7291B4

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#829EC6

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#E9EBEC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#9F805D

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Trim · Soft furniture

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #7291B4;

CSS — background

background-color: #7291B4;

CSS Variable

--color-allure: #7291B4;

Tailwind v3 — config

colors: { 'allure': '#7291B4' }

Tailwind — arbitrary

bg-[#7291B4] text-[#7291B4]

SCSS

$allure: #7291B4;

Similar Colors

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#6B8DB3 · ΔE 2.5

Lazy Sunday

#5E8FB6 · ΔE 5.4

Steel Blue

#879EBF · ΔE 6.0

Old Blue Jeans

#6B89A3 · ΔE 6.0

Yin Yang

#6A82A8 · ΔE 6.2

Stratford Blue

#7685A1 · ΔE 7.1

Blue Nose

#63879F · ΔE 8.0

Pressed Violet

#8EA3C5 · ΔE 8.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #7291B4?

#7291B4 is Allure, a mid-tone blue with a cool undertone.

Is #7291B4 warm or cool?

Allure reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Allure?

Allure works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with Allure?

Allure pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download Allure?

You can download Allure on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Allure?

The hex code is #7291B4. In RGB it's 114, 145, 180, and in HSL it's 212°, 31%, 58%.

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