PURPLES

Amaranth Purple

#723F89

RGB 114, 63, 137 · HSL 281°, 37%, 39% · CMYK 17, 54, 0, 46

Amaranth Purple is #723F89 in HEX — rgb(114, 63, 137), hsl(281°, 37%, 39%), cmyk(17%, 54%, 0%, 46%).

Amaranth Purple pulls into the rich end of the purples spectrum — HSL 281°, 37%, 39%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#723F89

RGB114, 63, 137

HSL281°, 37%, 39%

HSV281°, 54%, 54%

CMYK17, 54, 0, 46

Decimal7487369

CSS RGBrgb(114, 63, 137)

CSS HSLhsl(281, 37%, 39%)

Paint Matches — this color across 16 brands

Behr

Euphoric Magenta M110-7

ΔE 3.8 · #6B4085

Vista Paint

Iris Illusion K-24

ΔE 11.5 · #583E7B

Dunn-Edwards

Cabaret DE5992

ΔE 11.8 · #845998

Dulux

Mystic Spell S45H8

ΔE 12.1 · #6B457B

Benjamin Moore

Mystical 2071-30

ΔE 12.2 · #674C87

PPG

Cleopatra's Gown 1249-7

ΔE 12.2 · #795088

Valspar

Cosmic Berry 4001-10C

ΔE 14 · #87558C

Kobra

Violet 26

ΔE 15.5 · #7B598F

RAL

Blue Lilac 4005

ΔE 16 · #6C4675

Sherwin-Williams

Passionate Purple SW6981

ΔE 17 · #795484

Kilz

Superstition RH250

ΔE 17.2 · #604C7F

Hallman-Lindsay

When Red Met Blue 1243

ΔE 17.7 · #564375

Dutch Boy

Blue Royale VS-9550

ΔE 23 · #243F90

Colorhouse

Petal .07 Petal-07

ΔE 24 · #652F53

IKEA

IKEA063 63

ΔE 28.5 · #935E7C

Farrow & Ball

Pitch Blue 220

ΔE 35.9 · #636E8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

9/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#723F89

#56883F

Analogous

#4C3F88

#723F89

#883F7B

Triadic

#723F89

#88713F

#3F8871

Split-Complementary

#723F89

#7B883F

#3F884C

Tetradic

#723F89

#884C3F

#56883F

#3F7B88

Monochromatic

#1A0E1F

#462754

#723F89

#9A5EB5

#BB93CD

Rectangle

#723F89

#883F56

#56883F

#3F8871

Compound

#723F89

#883F7B

#56883F

#3F884C

Variations

Lighter

#9355B1

#AC84BF

#CEBAD7

Darker

#5B316E

#3F204D

#25122D

Saturation

#67586E

#713F88

#7C1FA8

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

7.53:1

AAA

vs Black

2.79:1

Fail

Deuteranopia

#723F89

#4B5C89

Original → Simulated

Protanopia

#723F89

#4B4B82

Original → Simulated

Tritanopia

#723F89

#6C524A

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Amaranth Purple carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#955C82

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#723F89

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#8261A6

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBE9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4B6F3A

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #723F89;

CSS — background

background-color: #723F89;

CSS Variable

--color-amaranth-purple: #723F89;

Tailwind v3 — config

colors: { 'amaranth-purple': '#723F89' }

Tailwind — arbitrary

bg-[#723F89] text-[#723F89]

SCSS

$amaranth-purple: #723F89;

Similar Colors

Mystical Grape

#664B86 · ΔE 12.1

Your Majesty

#635083 · ΔE 17.7

Seduction

#6C598D · ΔE 18.6

Scandinavian Blue

#4E4E8C · ΔE 18.8

Twilight Magenta

#9B4A80 · ΔE 19.9

Gentle Violet

#523C68 · ΔE 20.3

Mauve Bauhaus

#5E5384 · ΔE 20.7

Basic Blue

#3F457D · ΔE 22.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #723F89?

#723F89 is Amaranth Purple, a deep purple with a cool undertone.

Is #723F89 warm or cool?

Amaranth Purple reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Amaranth Purple?

Amaranth Purple works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Amaranth Purple?

Amaranth Purple pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Amaranth Purple?

You can download Amaranth Purple on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Amaranth Purple?

The hex code is #723F89. In RGB it's 114, 63, 137, and in HSL it's 281°, 37%, 39%.

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