PURPLES

Plum Jam

#704783

RGB 112, 71, 131 · HSL 281°, 30%, 40% · CMYK 15, 46, 0, 49

Plum Jam is #704783 in HEX — rgb(112, 71, 131), hsl(281°, 30%, 40%), cmyk(15%, 46%, 0%, 49%).

Plum Jam pulls into the rich end of the purples spectrum — HSL 281°, 30%, 40%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#704783

RGB112, 71, 131

HSL281°, 30%, 40%

HSV281°, 46%, 51%

CMYK15, 46, 0, 49

Decimal7358339

CSS RGBrgb(112, 71, 131)

CSS HSLhsl(281, 30%, 40%)

Paint Matches — this color across 16 brands

Dulux

Mystic Spell S45H8

ΔE 3.7 · #6B457B

PPG

Cleopatra's Gown 1249-7

ΔE 4.4 · #795088

Dunn-Edwards

Palace Purple DE5993

ΔE 4.7 · #68457A

Benjamin Moore

Mystical 2071-30

ΔE 5.3 · #674C87

Behr

Euphoric Magenta M110-7

ΔE 5.9 · #6B4085

RAL

Blue Lilac 4005

ΔE 7.7 · #6C4675

Vista Paint

Iris Illusion K-24

ΔE 7.7 · #583E7B

Valspar

Sonic Plum 4002-10C

ΔE 7.9 · #815A92

Kobra

Violet 26

ΔE 8 · #7B598F

Sherwin-Williams

Passionate Purple SW6981

ΔE 8.7 · #795484

Kilz

Superstition RH250

ΔE 9.3 · #604C7F

Hallman-Lindsay

Magenta Red Lips 1194

ΔE 10.2 · #62416D

Colorhouse

Petal .07 Petal-07

ΔE 18.6 · #652F53

IKEA

IKEA063 63

ΔE 21.5 · #935E7C

Dutch Boy

Blue Royale VS-9550

ΔE 24.1 · #243F90

Farrow & Ball

Pitch Blue 220

ΔE 27.8 · #636E8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

10/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#704783

#5B8547

Analogous

#534785

#704783

#854779

Triadic

#704783

#857147

#478571

Split-Complementary

#704783

#798547

#478553

Tetradic

#704783

#855347

#5B8547

#477985

Monochromatic

#1C1221

#472D53

#704783

#996AAF

#BB9CC9

Rectangle

#704783

#85475B

#5B8547

#478571

Compound

#704783

#854779

#5B8547

#478553

Variations

Lighter

#9260A9

#AC8CBB

#CEBED5

Darker

#5B386B

#3F264B

#25152C

Saturation

#695D6F

#714785

#7E24A8

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

7.20:1

AAA

vs Black

2.92:1

Fail

Deuteranopia

#704783

#505E83

Original → Simulated

Protanopia

#704783

#50507D

Original → Simulated

Tritanopia

#704783

#6B554F

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Plum Jam carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#93627D

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#704783

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#8167A2

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBE9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#4F6D41

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #704783;

CSS — background

background-color: #704783;

CSS Variable

--color-plum-jam: #704783;

Tailwind v3 — config

colors: { 'plum-jam': '#704783' }

Tailwind — arbitrary

bg-[#704783] text-[#704783]

SCSS

$plum-jam: #704783;

Similar Colors

Mystical Grape

#664B86 · ΔE 5.2

Your Majesty

#635083 · ΔE 9.8

Seduction

#6C598D · ΔE 10.8

Mauve Bauhaus

#5E5384 · ΔE 13.0

Gentle Violet

#523C68 · ΔE 13.2

Scandinavian Blue

#4E4E8C · ΔE 14.3

Fire and Ice

#76597F · ΔE 14.9

Passion Plum

#764B6E · ΔE 15.0

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #704783?

#704783 is Plum Jam, a mid-tone purple with a cool undertone.

Is #704783 warm or cool?

Plum Jam reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Plum Jam?

Plum Jam works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Plum Jam?

Plum Jam pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Plum Jam?

You can download Plum Jam on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Plum Jam?

The hex code is #704783. In RGB it's 112, 71, 131, and in HSL it's 281°, 30%, 40%.

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