REDS

Persian Plum

#701C1C

RGB 112, 28, 28 · HSL 0°, 60%, 27% · CMYK 0, 75, 75, 56

Persian Plum is #701C1C in HEX — rgb(112, 28, 28), hsl(0°, 60%, 27%), cmyk(0%, 75%, 75%, 56%).

Persian Plum pulls into the deep end of the reds spectrum — HSL 0°, 60%, 27%. The balanced saturation makes it confident without overpowering, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#701C1C

RGB112, 28, 28

HSL0°, 60%, 27%

HSV0°, 75%, 44%

CMYK0, 75, 75, 56

Decimal7347228

CSS RGBrgb(112, 28, 28)

CSS HSLhsl(0, 60%, 27%)

Paint Matches — this color across 16 brands

Benjamin Moore

Classic HC-182

ΔE 2.5 · #6A191B

RAL

Purple Red 3004

ΔE 4.4 · #75151E

Dutch Boy

Spanish Red 7473

ΔE 5.3 · #732318

Colorhouse

Clay .05 Clay-05

ΔE 6 · #752B22

Behr

New Brick S-H-200

ΔE 8.2 · #892B2A

Kilz

Raging Bull LA130-02

ΔE 9.4 · #883134

Sherwin-Williams

Salute SW7582

ΔE 9.7 · #803532

Vista Paint

Wild Rose C-65

ΔE 10.9 · #8E3237

Dulux

Red Back SB7F9

ΔE 11.1 · #922F30

Valspar

Cut Ruby 1009-4

ΔE 11.8 · #8C363B

Hallman-Lindsay

Wild Rose 66

ΔE 11.9 · #90343A

IKEA

IKEA102 102

ΔE 12.3 · #7E3738

Dunn-Edwards

Deep Crimson DEA152

ΔE 14.3 · #8F423D

Kobra

Red 16

ΔE 14.5 · #9A4039

PPG

Blaze 13-16

ΔE 15.2 · #9D3E3F

Farrow & Ball

Incarnadine 248

ΔE 16.6 · #A04344

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#701C1C

#1C6E6E

Analogous

#6E1C45

#701C1C

#6E451C

Triadic

#701C1C

#1C6E1C

#1C1C6E

Split-Complementary

#701C1C

#1C6E45

#1C456E

Tetradic

#701C1C

#456E1C

#1C6E6E

#451C6E

Monochromatic

#140505

#310C0C

#701C1C

#AB2B2B

#D35050

Rectangle

#701C1C

#6E6E1C

#1C6E6E

#1C1C6E

Compound

#701C1C

#6E451C

#1C6E6E

#1C456E

Variations

Lighter

#AA2A2A

#C85656

#D9A2A2

Darker

#5A1414

#3F0D0D

#250707

Saturation

#513838

#6E1C1C

#7C0E0E

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

11.22:1

AAA

vs Black

1.87:1

Fail

Deuteranopia

#701C1C

#4E4717

Original → Simulated

Protanopia

#701C1C

#36361C

Original → Simulated

Tritanopia

#701C1C

#6F2027

Original → Simulated

Color Psychology

Bold · Energetic

Persian Plum carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#934230

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#701C1C

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#814754

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EDE8E8

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#1D5858

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #701C1C;

CSS — background

background-color: #701C1C;

CSS Variable

--color-persian-plum: #701C1C;

Tailwind v3 — config

colors: { 'persian-plum': '#701C1C' }

Tailwind — arbitrary

bg-[#701C1C] text-[#701C1C]

SCSS

$persian-plum: #701C1C;

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#69181A · ΔE 2.7

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#762C23 · ΔE 6.3

Caliente

#8A2728 · ΔE 8.9

Carriage Red

#713128 · ΔE 10.3

Cottage Red

#662A25 · ΔE 11.4

Raspberry Truffle

#923538 · ΔE 11.7

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#8B383E · ΔE 12.9

Louisiana Hot Sauce

#8E3F30 · ΔE 13.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #701C1C?

#701C1C is Persian Plum, a deep red with a warm undertone.

Is #701C1C warm or cool?

Persian Plum reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Persian Plum?

Persian Plum works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Persian Plum?

Persian Plum pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Persian Plum?

You can download Persian Plum on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Persian Plum?

The hex code is #701C1C. In RGB it's 112, 28, 28, and in HSL it's 0°, 60%, 27%.

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