BROWNS

In Caffeine We Trust

#693C2A

RGB 105, 60, 42 · HSL 17°, 43%, 29% · CMYK 0, 43, 60, 59

In Caffeine We Trust is #693C2A in HEX — rgb(105, 60, 42), hsl(17°, 43%, 29%), cmyk(0%, 43%, 60%, 59%).

In Caffeine We Trust pulls into the deep end of the browns spectrum — HSL 17°, 43%, 29%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on trim, cabinetry, leather goods, wood accents — for warmth and weight. Reads best alongside cream walls, off-white linen, brass, soft black.

Color Codes

HEX#693C2A

RGB105, 60, 42

HSL17°, 43%, 29%

HSV17°, 60%, 41%

CMYK0, 43, 60, 59

Decimal6896682

CSS RGBrgb(105, 60, 42)

CSS HSLhsl(17, 43%, 29%)

Paint Matches — this color across 16 brands

Benjamin Moore

Charlton CW-265

ΔE 1.8 · #6A3E2E

RAL

Signal Brown 8002

ΔE 2 · #6C3B2A

Dulux

Red Mane S07C9

ΔE 2.5 · #6D3B2A

Behr

Root Beer 240F-7

ΔE 3.9 · #643E2D

Sherwin-Williams

Rugged Brown SW6062

ΔE 6.1 · #694336

Vista Paint

Valentino C-45

ΔE 7 · #7D4534

PPG

Bird House Brown 1072-7

ΔE 7.6 · #6C483A

Hallman-Lindsay

Valentino 46

ΔE 7.6 · #7F4738

IKEA

IKEA089 89

ΔE 8.2 · #6A443B

Dunn-Edwards

Cellar Door DEA157

ΔE 8.5 · #7C503F

Kilz

Ancient Spice LM170

ΔE 9.1 · #694A39

Valspar

Cowboy Suede 2011-6

ΔE 9.9 · #7C5244

Dutch Boy

Maroon D-6773

ΔE 11.1 · #4F2318

Colorhouse

Clay .04 Clay-04

ΔE 12.9 · #8C4D35

Kobra

Brown 43

ΔE 13.1 · #624A3E

Farrow & Ball

Preference Red 297

ΔE 15 · #6D4247

Light Reflectance & Undertone

Light Reflectance Value (LRV)

6/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneOrange UndertoneYellow

Reads as a warm orange with a yellow undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#693C2A

#2A586A

Analogous

#6A2A38

#693C2A

#6A5C2A

Triadic

#693C2A

#2A6A3C

#3C2A6A

Split-Complementary

#693C2A

#2A6A5C

#2A386A

Tetradic

#693C2A

#386A2A

#2A586A

#5C2A6A

Monochromatic

#120A07

#331D14

#693C2A

#A05B40

#C38369

Rectangle

#693C2A

#586A2A

#2A586A

#3C2A6A

Compound

#693C2A

#6A5C2A

#2A586A

#2A386A

Variations

Lighter

#9E5A3F

#BA816B

#D3B7AD

Darker

#563020

#3C2015

#23130C

Saturation

#534640

#6A3C2A

#7F3315

Interior Use

Best Rooms

living rooms, libraries, dens

Best Uses

trim, cabinetry, leather goods, wood accents

Pairs With

cream walls, off-white linen, brass, soft black

Accessibility (WCAG)

vs White

9.21:1

AAA

vs Black

2.28:1

Fail

Deuteranopia

#693C2A

#554E28

Original → Simulated

Protanopia

#693C2A

#46462D

Original → Simulated

Tritanopia

#693C2A

#693B3F

Original → Simulated

Color Psychology

Grounded · Earthy

In Caffeine We Trust grounds a scheme — it gives the eye a place to rest and frames brighter colors around it. Use it on trim, cabinetry, leather goods, and structural wood elements; for walls it works in libraries and dens that want gravity.

SymbolismStability, comfort, tradition

PersonalityReliable, warm, considered

earthywarmlibrarytrimcabinetrygrounded

How it looks under different light

#8E5A3B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#693C2A

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#7B5F5F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAE9

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#284956

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #693C2A;

CSS — background

background-color: #693C2A;

CSS Variable

--color-in-caffeine-we-trust: #693C2A;

Tailwind v3 — config

colors: { 'in-caffeine-we-trust': '#693C2A' }

Tailwind — arbitrary

bg-[#693C2A] text-[#693C2A]

SCSS

$in-caffeine-we-trust: #693C2A;

Similar Colors

Charlton Brown

#693D2D · ΔE 1.6

Cimarron

#754331 · ΔE 4.1

Pancake Syrup

#714235 · ΔE 4.2

Fallen Leaf

#744634 · ΔE 4.3

Natural Brown

#684034 · ΔE 5.4

Beaver Brown

#744539 · ΔE 5.6

English Manor

#6D4338 · ΔE 6.0

Reid Brown

#6F4539 · ΔE 6.0

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #693C2A?

#693C2A is In Caffeine We Trust, a deep brown with a warm undertone.

Is #693C2A warm or cool?

In Caffeine We Trust reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with In Caffeine We Trust?

In Caffeine We Trust works well in living rooms, libraries, dens. Designers typically use it for trim, cabinetry, leather goods, wood accents.

What colors pair well with In Caffeine We Trust?

In Caffeine We Trust pairs naturally with cream walls, off-white linen, brass, soft black. Its complementary color is also a strong contrast option for accents.

Where can I download In Caffeine We Trust?

You can download In Caffeine We Trust on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for In Caffeine We Trust?

The hex code is #693C2A. In RGB it's 105, 60, 42, and in HSL it's 17°, 43%, 29%.

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