PURPLES

Sweet Flag

#674196

RGB 103, 65, 150 · HSL 267°, 40%, 42% · CMYK 31, 57, 0, 41

Sweet Flag is #674196 in HEX — rgb(103, 65, 150), hsl(267°, 40%, 42%), cmyk(31%, 57%, 0%, 41%).

Sweet Flag pulls into the rich end of the purples spectrum — HSL 267°, 40%, 42%. The muted saturation makes it quiet but present, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#674196

RGB103, 65, 150

HSL267°, 40%, 42%

HSV267°, 57%, 59%

CMYK31, 57, 0, 41

Decimal6766998

CSS RGBrgb(103, 65, 150)

CSS HSLhsl(267, 40%, 42%)

Paint Matches — this color across 16 brands

Behr

Gala Ball 670D-7

ΔE 4.4 · #614799

Vista Paint

Iris Illusion K-24

ΔE 14.5 · #583E7B

Benjamin Moore

Mystical 2071-30

ΔE 16 · #674C87

Dunn-Edwards

Cabaret DE5992

ΔE 16.7 · #845998

Dutch Boy

Blue Royale VS-9550

ΔE 17.7 · #243F90

PPG

Royal Lilac 1250-7

ΔE 18 · #835995

Dulux

Mystic Spell S45H8

ΔE 18.2 · #6B457B

Valspar

Rollick 4003-10C

ΔE 19.8 · #745A92

Kobra

Violet 26

ΔE 20.5 · #7B598F

Kilz

Superstition RH250

ΔE 21.1 · #604C7F

Hallman-Lindsay

When Red Met Blue 1243

ΔE 21.5 · #564375

RAL

Signal Blue 5005

ΔE 22.1 · #1E2D6E

Colorhouse

Petal .05 Petal-05

ΔE 22.2 · #1F4992

Sherwin-Williams

African Violet SW6982

ΔE 22.4 · #665385

IKEA

IKEA128 128

ΔE 32.2 · #4A72B0

Farrow & Ball

Pitch Blue 220

ΔE 38.9 · #636E8F

Light Reflectance & Undertone

Light Reflectance Value (LRV)

9/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#674196

#6F9640

Analogous

#404596

#674196

#924096

Triadic

#674196

#966740

#409667

Split-Complementary

#674196

#969240

#459640

Tetradic

#674196

#964045

#6F9640

#409692

Monochromatic

#1D122B

#422960

#674196

#8D65BD

#B59BD4

Rectangle

#674196

#96406F

#6F9640

#409667

Compound

#674196

#924096

#6F9640

#459640

Variations

Lighter

#8459B8

#A388C4

#CABDDA

Darker

#52327A

#382155

#211332

Saturation

#6A5E78

#674096

#6420B6

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

7.57:1

AAA

vs Black

2.77:1

Fail

Deuteranopia

#674196

#405B96

Original → Simulated

Protanopia

#674196

#49498E

Original → Simulated

Tritanopia

#674196

#5E574C

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Sweet Flag carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#8D5D8C

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#674196

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#7A62B0

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EAE9EC

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#5E7A3C

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #674196;

CSS — background

background-color: #674196;

CSS Variable

--color-sweet-flag: #674196;

Tailwind v3 — config

colors: { 'sweet-flag': '#674196' }

Tailwind — arbitrary

bg-[#674196] text-[#674196]

SCSS

$sweet-flag: #674196;

Similar Colors

Mystical Grape

#664B86 · ΔE 15.9

Scandinavian Blue

#4E4E8C · ΔE 18.7

Your Majesty

#635083 · ΔE 21.5

Seduction

#6C598D · ΔE 22.1

Basic Blue

#3F457D · ΔE 22.6

Twilight Blue

#365496 · ΔE 23.8

Mauve Bauhaus

#5E5384 · ΔE 23.9

Delphinium

#304C89 · ΔE 24.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #674196?

#674196 is Sweet Flag, a mid-tone purple with a cool undertone.

Is #674196 warm or cool?

Sweet Flag reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Sweet Flag?

Sweet Flag works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Sweet Flag?

Sweet Flag pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Sweet Flag?

You can download Sweet Flag on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Sweet Flag?

The hex code is #674196. In RGB it's 103, 65, 150, and in HSL it's 267°, 40%, 42%.

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