PINKS
Plum Cheese
#670728
Plum Cheese is #670728 in HEX — rgb(103, 7, 40), hsl(339°, 87%, 22%), cmyk(0%, 93%, 61%, 60%).
Plum Cheese pulls into the deep end of the pinks spectrum — HSL 339°, 87%, 22%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on bedrooms, dressing rooms, soft fabrics — for romantic, intimate spaces. Reads best alongside cream walls, walnut furniture, terracotta, brass.
Color Codes
Paint Matches — this color across 16 brands
RAL
Claret Violet 4004
Behr
Red Red Wine S-H-130
Kilz
Francesca LA110-02
Dulux
Very Cherry S02F9
Benjamin Moore
Classic HC-182
Colorhouse
Wood .04 Wood-04
Vista Paint
Cordova Burgundy C-115
Sherwin-Williams
Wild Currant SW7583
Dunn-Edwards
Scarlet Apple DEA146
Hallman-Lindsay
Cordova Burgundy 116
Valspar
Heirloom Red 1010-3
IKEA
IKEA102 102
PPG
Madeira Red 13-11
Dutch Boy
Spanish Red 7473
Farrow & Ball
Rectory Red 217
Kobra
Red 16
Light Reflectance & Undertone
Light Reflectance Value (LRV)
3/100
Very Dark
Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.
Undertone
Reads as a warm pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
bedrooms, dressing rooms, powder rooms
Best Uses
main walls, ceilings, soft fabrics, large surfaces
Pairs With
cream walls, walnut furniture, terracotta, brass
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Soft · Romantic
Plum Cheese strikes the line between warm-neutral and statement — light enough for primary walls in soft-light rooms, expressive enough to give a bedroom or dressing room real character. Reads expensive next to cream, walnut, and brass.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Aura Interior (for richer color depth in deep tones)
Recommended Finishes
Matte (walls) · Pearl (trim) · Satin (doors)
Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.
Best Surfaces
Accent walls · Doors · Cabinetry · Built-ins
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #670728;background-color: #670728;--color-plum-cheese: #670728;colors: { 'plum-cheese': '#670728' }bg-[#670728] text-[#670728]$plum-cheese: #670728;Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #670728?
#670728 is Plum Cheese, a deep pink with a warm undertone.
Is #670728 warm or cool?
Plum Cheese reads warm, which influences how it interacts with surrounding tones and natural light.
What rooms work best with Plum Cheese?
Plum Cheese works well in bedrooms, dressing rooms, powder rooms. Designers typically use it for main walls, ceilings, soft fabrics, large surfaces.
What colors pair well with Plum Cheese?
Plum Cheese pairs naturally with cream walls, walnut furniture, terracotta, brass. Its complementary color is also a strong contrast option for accents.
Where can I download Plum Cheese?
You can download Plum Cheese on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for Plum Cheese?
The hex code is #670728. In RGB it's 103, 7, 40, and in HSL it's 339°, 87%, 22%.
