PURPLES

Berry Blackmail

#662277

RGB 102, 34, 119 · HSL 288°, 56%, 30% · CMYK 14, 71, 0, 53

Berry Blackmail is #662277 in HEX — rgb(102, 34, 119), hsl(288°, 56%, 30%), cmyk(14%, 71%, 0%, 53%).

Berry Blackmail pulls into the rich end of the purples spectrum — HSL 288°, 56%, 30%. The balanced saturation makes it confident without overpowering, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#662277

RGB102, 34, 119

HSL288°, 56%, 30%

HSV288°, 71%, 47%

CMYK14, 71, 0, 53

Decimal6693495

CSS RGBrgb(102, 34, 119)

CSS HSLhsl(288, 56%, 30%)

Paint Matches — this color across 16 brands

Behr

Plum Jam 690B-7

ΔE 3.6 · #612675

Vista Paint

Iris Illusion K-24

ΔE 19.1 · #583E7B

Dulux

Purple Envy SB8H7

ΔE 20.4 · #84447B

Dunn-Edwards

Vibrant Orchid DE6000

ΔE 21.8 · #804B81

Benjamin Moore

Mystical 2071-30

ΔE 22.3 · #674C87

PPG

Cleopatra's Gown 1249-7

ΔE 22.6 · #795088

Valspar

Cosmic Berry 4001-10C

ΔE 24.1 · #87558C

RAL

Blue Lilac 4005

ΔE 24.4 · #6C4675

Hallman-Lindsay

Berry Light 1180

ΔE 24.4 · #673B66

Kobra

Violet 26

ΔE 26.4 · #7B598F

Kilz

Superstition RH250

ΔE 26.5 · #604C7F

Sherwin-Williams

Passionate Purple SW6981

ΔE 27.1 · #795484

Dutch Boy

Blue Royale VS-9550

ΔE 27.1 · #243F90

Colorhouse

Petal .07 Petal-07

ΔE 27.6 · #652F53

IKEA

IKEA063 63

ΔE 36.9 · #935E7C

Farrow & Ball

Brinjal 222

ΔE 45.5 · #5D3B42

Light Reflectance & Undertone

Light Reflectance Value (LRV)

5/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstoneViolet UndertoneBlue

Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#662277

#337722

Analogous

#3B2277

#662277

#77225E

Triadic

#662277

#776622

#227766

Split-Complementary

#662277

#5E7722

#22773B

Tetradic

#662277

#773B22

#337722

#225E77

Monochromatic

#110614

#33113C

#662277

#9932B3

#BB60D2

Rectangle

#662277

#772233

#337722

#227766

Compound

#662277

#77225E

#337722

#22773B

Variations

Lighter

#9631AF

#B261C7

#CFA8D9

Darker

#531961

#3A1044

#220928

Saturation

#544059

#662277

#701188

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

10.19:1

AAA

vs Black

2.06:1

Fail

Deuteranopia

#662277

#394B76

Original → Simulated

Protanopia

#662277

#353570

Original → Simulated

Tritanopia

#662277

#603C33

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Berry Blackmail carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#8C4674

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#662277

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#794B99

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECE9ED

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#2E6022

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #662277;

CSS — background

background-color: #662277;

CSS Variable

--color-berry-blackmail: #662277;

Tailwind v3 — config

colors: { 'berry-blackmail': '#662277' }

Tailwind — arbitrary

bg-[#662277] text-[#662277]

SCSS

$berry-blackmail: #662277;

Similar Colors

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#664B86 · ΔE 22.1

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#9B4A80 · ΔE 25.4

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#9F487D · ΔE 26.9

Gentle Violet

#523C68 · ΔE 27.0

Summer Plum

#7B3C63 · ΔE 27.3

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#635083 · ΔE 27.5

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#4E4E8C · ΔE 27.6

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#6C598D · ΔE 29.1

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #662277?

#662277 is Berry Blackmail, a deep purple with a cool undertone.

Is #662277 warm or cool?

Berry Blackmail reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Berry Blackmail?

Berry Blackmail works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Berry Blackmail?

Berry Blackmail pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Berry Blackmail?

You can download Berry Blackmail on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Berry Blackmail?

The hex code is #662277. In RGB it's 102, 34, 119, and in HSL it's 288°, 56%, 30%.

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