REDS

Shopping Bag

#5A4743

RGB 90, 71, 67 · HSL 10°, 15%, 31% · CMYK 0, 21, 26, 65

Shopping Bag is #5A4743 in HEX — rgb(90, 71, 67), hsl(10°, 15%, 31%), cmyk(0%, 21%, 26%, 65%).

Shopping Bag pulls into the rich end of the reds spectrum — HSL 10°, 15%, 31%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on feature walls, dining rooms, hallways — anywhere you want energy. Reads best alongside cream walls, oak furniture, brass, soft black trim.

Color Codes

HEX#5A4743

RGB90, 71, 67

HSL10°, 15%, 31%

HSV10°, 26%, 35%

CMYK0, 21, 26, 65

Decimal5916483

CSS RGBrgb(90, 71, 67)

CSS HSLhsl(10, 15%, 31%)

Paint Matches — this color across 16 brands

PPG

Racy Raisin 16-24

ΔE 1.1 · #574642

Benjamin Moore

Incense 2115-20

ΔE 1.2 · #594845

Behr

Double Fudge N130-7

ΔE 1.6 · #5B4542

Dunn-Edwards

Bear in Mind DE6042

ΔE 1.8 · #5B4A44

Kilz

Burnt Clay LM120

ΔE 2.4 · #58423F

Dulux

Wooden Bridge S09C8

ΔE 2.6 · #5C4840

Sherwin-Williams

Chateau Brown SW7510

ΔE 2.6 · #5B4B44

Farrow & Ball

Mahogany 36

ΔE 3.3 · #534644

Valspar

Virginia Soil 1003-9A

ΔE 3.6 · #5F4F4C

Vista Paint

Dame Margaret K-1160

ΔE 3.9 · #553F39

Colorhouse

Nourish .05 Nourish-05

ΔE 4 · #53453C

IKEA

IKEA091 91

ΔE 4.1 · #574C49

Hallman-Lindsay

Chocolate historic-chocolate

ΔE 4.6 · #4D403B

Kobra

Red 17

ΔE 4.8 · #583F40

RAL

Terra Brown 8028

ΔE 6.7 · #4E3B31

Dutch Boy

Western Brown VS-9660

ΔE 9.5 · #53372C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

7/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureWarm MasstoneRed UndertonePink

Reads as a warm red with a pink undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#5A4743

#43575B

Analogous

#5B434B

#5A4743

#5B5343

Triadic

#5A4743

#435B47

#47435B

Split-Complementary

#5A4743

#435B53

#434B5B

Tetradic

#5A4743

#4B5B43

#43575B

#53435B

Monochromatic

#0F0B0B

#2F2523

#5A4743

#876A64

#AA928D

Rectangle

#5A4743

#575B43

#43575B

#47435B

Compound

#5A4743

#5B5343

#43575B

#434B5B

Variations

Lighter

#836761

#A38C88

#C8BDBB

Darker

#493935

#332724

#1E1615

Saturation

#534D4B

#5B4743

#7D3122

Interior Use

Best Rooms

dining rooms, hallways, feature walls

Best Uses

accent walls, doors, statement furniture

Pairs With

cream walls, oak furniture, brass, soft black trim

Accessibility (WCAG)

vs White

8.69:1

AAA

vs Black

2.42:1

Fail

Deuteranopia

#5A4743

#504E43

Original → Simulated

Protanopia

#5A4743

#4B4B44

Original → Simulated

Tritanopia

#5A4743

#5A4748

Original → Simulated

Color Psychology

Bold · Energetic

Shopping Bag carries the unmistakable charge of red — it raises pulse and appetite, draws the eye first in any room, and refuses to recede. Use it where you want presence: dining rooms that should feel social, hallways that need a focal point, front doors that announce arrival.

SymbolismPassion, urgency, vitality

PersonalityConfident, expressive, daring

energyappetitefocalsocialwarmthstatement

How it looks under different light

#83624D

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#5A4743

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#706772

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEA

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#324E54

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #5A4743;

CSS — background

background-color: #5A4743;

CSS Variable

--color-shopping-bag: #5A4743;

Tailwind v3 — config

colors: { 'shopping-bag': '#5A4743' }

Tailwind — arbitrary

bg-[#5A4743] text-[#5A4743]

SCSS

$shopping-bag: #5A4743;

Similar Colors

Incense Stick

#584744 · ΔE 1.2

Mahogany

#5C463F · ΔE 2.5

Mississippi Mud

#52433E · ΔE 2.9

Espresso Bark

#54423B · ΔE 3.0

Fresco Urbain

#5F4E4B · ΔE 3.1

Brown Sugar

#564942 · ΔE 3.3

Barista

#58423A · ΔE 3.7

Mink

#52443C · ΔE 3.8

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #5A4743?

#5A4743 is Shopping Bag, a deep red with a warm undertone.

Is #5A4743 warm or cool?

Shopping Bag reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Shopping Bag?

Shopping Bag works well in dining rooms, hallways, feature walls. Designers typically use it for accent walls, doors, statement furniture.

What colors pair well with Shopping Bag?

Shopping Bag pairs naturally with cream walls, oak furniture, brass, soft black trim. Its complementary color is also a strong contrast option for accents.

Where can I download Shopping Bag?

You can download Shopping Bag on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Shopping Bag?

The hex code is #5A4743. In RGB it's 90, 71, 67, and in HSL it's 10°, 15%, 31%.

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