PURPLES

Alien Purple

#490648

RGB 73, 6, 72 · HSL 301°, 85%, 15% · CMYK 0, 92, 1, 71

Alien Purple is #490648 in HEX — rgb(73, 6, 72), hsl(301°, 85%, 15%), cmyk(0%, 92%, 1%, 71%).

Alien Purple pulls into the deep end of the purples spectrum — HSL 301°, 85%, 15%. The saturated saturation makes it bold and immediate, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#490648

RGB73, 6, 72

HSL301°, 85%, 15%

HSV301°, 92%, 29%

CMYK0, 92, 1, 71

Decimal4785736

CSS RGBrgb(73, 6, 72)

CSS HSLhsl(301, 85%, 15%)

Paint Matches — this color across 16 brands

Behr

July Ruby BIC-51

ΔE 11.9 · #661F54

Dulux

Phantom Purple S49D9

ΔE 18.9 · #5D3258

Vista Paint

Joyous Song C-1186

ΔE 19.1 · #5A345C

Colorhouse

Petal .07 Petal-07

ΔE 19.2 · #652F53

Hallman-Lindsay

Joyous Song 1187

ΔE 19.8 · #5B365E

Benjamin Moore

Elderberry CSP-470

ΔE 20.6 · #612F4F

Sherwin-Williams

Kimono Violet SW6839

ΔE 21.5 · #5D395F

Dunn-Edwards

Purple Odyssey DEA143

ΔE 22.6 · #643E65

RAL

Ultramarine Blue 5002

ΔE 23.4 · #20214F

Kilz

Raspberry Macaroon LA280-02

ΔE 24.6 · #6F304C

PPG

Perfectly Purple 1176-7

ΔE 24.8 · #694878

Valspar

Sumptuous Purple 4010-10

ΔE 25.3 · #564371

Kobra

Violet 26

ΔE 30.7 · #7B598F

Dutch Boy

Blue Royale VS-9550

ΔE 33.5 · #243F90

Farrow & Ball

Brinjal 222

ΔE 35.5 · #5D3B42

IKEA

IKEA063 63

ΔE 36.3 · #935E7C

Light Reflectance & Undertone

Light Reflectance Value (LRV)

2/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#490648

#064707

Analogous

#270647

#490648

#470625

Triadic

#490648

#464706

#064647

Split-Complementary

#490648

#254706

#064727

Tetradic

#490648

#472706

#064707

#062547

Monochromatic

#180217

#490648

#8E0B8B

#D411D1

Rectangle

#490648

#470706

#064707

#064647

Compound

#490648

#470625

#064707

#064727

Variations

Lighter

#970C95

#D723D4

#E086DF

Darker

#3A0339

#290128

#180018

Saturation

#301C30

#470646

#4A0348

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

14.97:1

AAA

vs Black

1.40:1

Fail

Deuteranopia

#490648

#273047

Original → Simulated

Protanopia

#490648

#1E1E43

Original → Simulated

Tritanopia

#490648

#451E19

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Alien Purple carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#763151

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#490648

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#633675

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EEE7EE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#0D4F0E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #490648;

CSS — background

background-color: #490648;

CSS Variable

--color-alien-purple: #490648;

Tailwind v3 — config

colors: { 'alien-purple': '#490648' }

Tailwind — arbitrary

bg-[#490648] text-[#490648]

SCSS

$alien-purple: #490648;

Similar Colors

Elderberry Wine

#602E4E · ΔE 20.4

Purplicious

#4D3354 · ΔE 22.9

Gentle Violet

#523C68 · ΔE 23.0

Summer Plum

#7B3C63 · ΔE 23.4

Mulberry

#7F3B5F · ΔE 25.0

Grape Juice

#62334A · ΔE 25.7

Mystical Grape

#664B86 · ΔE 26.1

Grape Gum

#413D6D · ΔE 26.6

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #490648?

#490648 is Alien Purple, a near-black purple with a warm undertone.

Is #490648 warm or cool?

Alien Purple reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Alien Purple?

Alien Purple works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Alien Purple?

Alien Purple pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Alien Purple?

You can download Alien Purple on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Alien Purple?

The hex code is #490648. In RGB it's 73, 6, 72, and in HSL it's 301°, 85%, 15%.

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