PURPLES

Voodoo

#443240

RGB 68, 50, 64 · HSL 313°, 15%, 23% · CMYK 0, 26, 6, 73

Voodoo is #443240 in HEX — rgb(68, 50, 64), hsl(313°, 15%, 23%), cmyk(0%, 26%, 6%, 73%).

Voodoo pulls into the deep end of the purples spectrum — HSL 313°, 15%, 23%. The neutral saturation makes it near-neutral and forgiving, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#443240

RGB68, 50, 64

HSL313°, 15%, 23%

HSV313°, 26%, 27%

CMYK0, 26, 6, 73

Decimal4469312

CSS RGBrgb(68, 50, 64)

CSS HSLhsl(313, 15%, 23%)

Paint Matches — this color across 16 brands

Behr

Mahogany Spice BNC-31

ΔE 1.8 · #473643

Vista Paint

Purple Shadow C-1214

ΔE 2.5 · #483743

Hallman-Lindsay

Purple Shadow 1215

ΔE 3.2 · #493843

Benjamin Moore

Dark 2073-10

ΔE 3.5 · #4C3641

Dulux

Priceless Purple S46A9

ΔE 3.9 · #463740

IKEA

IKEA163 163

ΔE 5.5 · #423A45

Dunn-Edwards

Preserve DEA193

ΔE 6 · #4A3C50

Kilz

Eggplant RA110-02

ΔE 6.1 · #503C50

Valspar

Rare Wine 1011-9

ΔE 6.6 · #4D404A

Farrow & Ball

Pelt 254

ΔE 6.7 · #50414C

Sherwin-Williams

Blackberry SW7577

ΔE 6.7 · #533640

PPG

Blackberry 1172-7 · 13-21

ΔE 8.4 · #4A4354

RAL

Grey Brown 8019

ΔE 10.7 · #403A3A

Kobra

Red 17

ΔE 11.1 · #583F40

Dutch Boy

Dark Chocolate D-6782

ΔE 12.1 · #392A27

Colorhouse

Create .06 Create-06

ΔE 12.8 · #5E3D5A

Light Reflectance & Undertone

Light Reflectance Value (LRV)

4/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#443240

#324336

Analogous

#3E3243

#443240

#433237

Triadic

#443240

#404332

#324043

Split-Complementary

#443240

#374332

#32433E

Tetradic

#443240

#433E32

#324336

#323743

Monochromatic

#0F0B0E

#171116

#443240

#6F5269

#997591

Rectangle

#443240

#433632

#324336

#324043

Compound

#443240

#433237

#324336

#32433E

Variations

Lighter

#71536A

#987A92

#C1B3BE

Darker

#362833

#261B23

#161015

Saturation

#3D383C

#433240

#5C194E

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

11.82:1

AAA

vs Black

1.78:1

Fail

Deuteranopia

#443240

#383A40

Original → Simulated

Protanopia

#443240

#36363E

Original → Simulated

Tritanopia

#443240

#433534

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Voodoo carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#72524B

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#443240

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#60576F

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#EBEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F7F7

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#253E2B

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #443240;

CSS — background

background-color: #443240;

CSS Variable

--color-voodoo: #443240;

Tailwind v3 — config

colors: { 'voodoo': '#443240' }

Tailwind — arbitrary

bg-[#443240] text-[#443240]

SCSS

$voodoo: #443240;

Similar Colors

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#4B3540 · ΔE 3.3

Black Raspberry

#4D3D4B · ΔE 4.8

Peerage

#4F3B50 · ΔE 6.2

Dark Basalt

#40363C · ΔE 6.3

Deep Mulberry

#3C3845 · ΔE 6.5

Velvet Cloak

#382930 · ΔE 6.6

Plum Royale

#453C50 · ΔE 6.7

Tulsa Twilight

#3B3339 · ΔE 6.9

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #443240?

#443240 is Voodoo, a deep purple with a warm undertone.

Is #443240 warm or cool?

Voodoo reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Voodoo?

Voodoo works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Voodoo?

Voodoo pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Voodoo?

You can download Voodoo on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Voodoo?

The hex code is #443240. In RGB it's 68, 50, 64, and in HSL it's 313°, 15%, 23%.

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