PURPLES

Profound Mauve

#40243D

RGB 64, 36, 61 · HSL 306°, 28%, 20% · CMYK 0, 44, 5, 75

Profound Mauve is #40243D in HEX — rgb(64, 36, 61), hsl(306°, 28%, 20%), cmyk(0%, 44%, 5%, 75%).

Profound Mauve pulls into the deep end of the purples spectrum — HSL 306°, 28%, 20%. The muted saturation makes it quiet but present, and the hue reads warm. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.

Color Codes

HEX#40243D

RGB64, 36, 61

HSL306°, 28%, 20%

HSV306°, 44%, 25%

CMYK0, 44, 5, 75

Decimal4203581

CSS RGBrgb(64, 36, 61)

CSS HSLhsl(306, 28%, 20%)

Paint Matches — this color across 16 brands

Behr

Deep Garnet 110F-7

ΔE 4.1 · #482A3F

Dulux

Majestic Robe S46C9

ΔE 5.8 · #452A3B

Kilz

Beetroot Purple TB-100

ΔE 6.5 · #392434

Vista Paint

So Merlot K-744

ΔE 6.9 · #513249

Benjamin Moore

Exotic 2071-10

ΔE 8.1 · #44344E

Sherwin-Williams

Concord Grape SW6559

ΔE 10.7 · #443757

Dunn-Edwards

Mulberry DEA194

ΔE 11.2 · #593C50

Colorhouse

Create .06 Create-06

ΔE 12 · #5E3D5A

Valspar

Poetic Purple 1010-8

ΔE 12.2 · #5D3A4B

RAL

Purple Violet 4007

ΔE 12.4 · #4A192C

Hallman-Lindsay

Concord Grape historic-concord-grape

ΔE 12.5 · #523A46

PPG

Love Potion 1179-7

ΔE 12.7 · #603E53

IKEA

IKEA163 163

ΔE 14.7 · #423A45

Farrow & Ball

Pelt 254

ΔE 15.5 · #50414C

Kobra

Blue 31

ΔE 18.9 · #334059

Dutch Boy

Dark Chocolate D-6782

ΔE 19 · #392A27

Light Reflectance & Undertone

Light Reflectance Value (LRV)

3/100

Very Dark

0 · DarkLight · 100

Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.

Undertone

TemperatureNeutral MasstonePink UndertoneRed

Reads as a neutral pink with a red undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#40243D

#254128

Analogous

#362541

#40243D

#412530

Triadic

#40243D

#3E4125

#253E41

Split-Complementary

#40243D

#304125

#254136

Tetradic

#40243D

#413625

#254128

#253041

Monochromatic

#100910

#40243D

#72406D

#A35C9C

Rectangle

#40243D

#412825

#254128

#253E41

Compound

#40243D

#412530

#254128

#254136

Variations

Lighter

#764270

#A2679C

#C6AAC3

Darker

#351D32

#251323

#160B15

Saturation

#372F36

#41253E

#54124D

Interior Use

Best Rooms

dressing rooms, creative studios, accent walls

Best Uses

feature walls, cabinetry, textiles

Pairs With

warm whites, walnut, brass, deep velvet textiles

Accessibility (WCAG)

vs White

13.66:1

AAA

vs Black

1.54:1

Fail

Deuteranopia

#40243D

#2E323D

Original → Simulated

Protanopia

#40243D

#2A2A3A

Original → Simulated

Tritanopia

#40243D

#3E2A28

Original → Simulated

Color Psychology

Sophisticated · Imaginative

Profound Mauve carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.

SymbolismLuxury, intuition, creativity

PersonalityRefined, mysterious, artistic

luxurycreativeintuitionintimateaccentrefined

How it looks under different light

#6F4849

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#40243D

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#5D4D6D

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#ECEAEB

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F8F7F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#223925

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Aura Interior (for richer color depth in deep tones)

Recommended Finishes

Matte (walls) · Pearl (trim) · Satin (doors)

Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.

Best Surfaces

Accent walls · Doors · Cabinetry · Built-ins

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #40243D;

CSS — background

background-color: #40243D;

CSS Variable

--color-profound-mauve: #40243D;

Tailwind v3 — config

colors: { 'profound-mauve': '#40243D' }

Tailwind — arbitrary

bg-[#40243D] text-[#40243D]

SCSS

$profound-mauve: #40243D;

Similar Colors

Exotic Purple

#43334D · ΔE 7.8

Purplicious

#4D3354 · ΔE 8.4

Peerage

#4F3B50 · ΔE 10.3

Majestic Violet

#3A3450 · ΔE 11.0

Jester

#5A3646 · ΔE 11.4

Dark Purple

#4B3540 · ΔE 11.5

Autumn Purple

#5D3D54 · ΔE 11.7

Elderberry Wine

#602E4E · ΔE 12.3

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #40243D?

#40243D is Profound Mauve, a deep purple with a warm undertone.

Is #40243D warm or cool?

Profound Mauve reads warm, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Profound Mauve?

Profound Mauve works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.

What colors pair well with Profound Mauve?

Profound Mauve pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.

Where can I download Profound Mauve?

You can download Profound Mauve on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Profound Mauve?

The hex code is #40243D. In RGB it's 64, 36, 61, and in HSL it's 306°, 28%, 20%.

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