PURPLES
Magic Whale
#17034A
Magic Whale is #17034A in HEX — rgb(23, 3, 74), hsl(257°, 92%, 15%), cmyk(69%, 96%, 0%, 71%).
Magic Whale pulls into the deep end of the purples spectrum — HSL 257°, 92%, 15%. The saturated saturation makes it bold and immediate, and the hue reads cool. In interior projects it shines on accent walls, dressing rooms, creative studios — for character without shouting. Reads best alongside warm whites, walnut, brass, deep velvet textiles.
Color Codes
Paint Matches — this color across 16 brands
Behr
Plum S-H-670
RAL
Signal Blue 5005
Vista Paint
Hot Sauna C-1270
Benjamin Moore
Blue 2066-10
Dutch Boy
Blue Royale VS-9550
Hallman-Lindsay
Hot Sauna 1271
Dulux
Penny S44F9
Dunn-Edwards
Fresh Eggplant DE5944
Colorhouse
Petal .05 Petal-05
Valspar
Sumptuous Purple 4010-10
Sherwin-Williams
Izmir Purple SW6825
PPG
Eggplant 1247-7
Kilz
Renaissance Tapestry RH240
Kobra
Violet 26
IKEA
IKEA122 122
Farrow & Ball
Pelt 254
Light Reflectance & Undertone
Light Reflectance Value (LRV)
1/100
Very Dark
Absorbs almost all light — dramatic and cocooning. Needs strong artificial lighting and works best as an accent or in well-lit rooms.
Undertone
Reads as a neutral violet with a blue undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.
Color Theory
Complementary
Analogous
Triadic
Split-Complementary
Tetradic
Monochromatic
Rectangle
Compound
Variations
Lighter
Darker
Saturation
Interior Use
Best Rooms
dressing rooms, creative studios, accent walls
Best Uses
feature walls, cabinetry, textiles
Pairs With
warm whites, walnut, brass, deep velvet textiles
Accessibility (WCAG)
Deuteranopia
Protanopia
Tritanopia
Color Psychology
Sophisticated · Imaginative
Magic Whale carries history — long associated with luxury and contemplation. It works in low-light, intimate rooms (dressing rooms, dens, accent walls) where its complexity gets time to unfold. Pair with brass and walnut.
How it looks under different light
Pairs With
Paint Info
Brand · Product Line
Benjamin Moore / Aura Interior (for richer color depth in deep tones)
Recommended Finishes
Matte (walls) · Pearl (trim) · Satin (doors)
Deep colors look best in matte — gloss exaggerates surface flaws. Reserve subtle sheen for trim, doors, and high-touch areas.
Best Surfaces
Accent walls · Doors · Cabinetry · Built-ins
Coverage & Dry Time
Typical coverage 350-400 sq ft per gallon over a primed surface.
Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.
Primer
Tinted primer in a similar value is highly recommended — saves a coat and prevents the wall colour from washing the surface.
Application Tip
Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.
Paint Calculator
You'll need
4.0 litres
1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.
Code Snippets
color: #17034A;background-color: #17034A;--color-magic-whale: #17034A;colors: { 'magic-whale': '#17034A' }bg-[#17034A] text-[#17034A]$magic-whale: #17034A;Similar Colors
Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.
Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.
Frequently Asked Questions
What color is #17034A?
#17034A is Magic Whale, a near-black purple with a cool undertone.
Is #17034A warm or cool?
Magic Whale reads cool, which influences how it interacts with surrounding tones and natural light.
What rooms work best with Magic Whale?
Magic Whale works well in dressing rooms, creative studios, accent walls. Designers typically use it for feature walls, cabinetry, textiles.
What colors pair well with Magic Whale?
Magic Whale pairs naturally with warm whites, walnut, brass, deep velvet textiles. Its complementary color is also a strong contrast option for accents.
Where can I download Magic Whale?
You can download Magic Whale on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.
What's the hex code for Magic Whale?
The hex code is #17034A. In RGB it's 23, 3, 74, and in HSL it's 257°, 92%, 15%.
