BLUES

Advertising Blue

#0081A8

RGB 0, 129, 168 · HSL 194°, 100%, 33% · CMYK 100, 23, 0, 34

Advertising Blue is #0081A8 in HEX — rgb(0, 129, 168), hsl(194°, 100%, 33%), cmyk(100%, 23%, 0%, 34%).

Advertising Blue pulls into the rich end of the blues spectrum — HSL 194°, 100%, 33%. The saturated saturation makes it bold and immediate, and the hue reads cool. In interior projects it shines on bedrooms, bathrooms, home offices — for calm, focused environments. Reads best alongside warm white trim, oak or walnut, brass or matte black hardware.

Color Codes

HEX#0081A8

RGB0, 129, 168

HSL194°, 100%, 33%

HSV194°, 100%, 66%

CMYK100, 23, 0, 34

Decimal33192

CSS RGBrgb(0, 129, 168)

CSS HSLhsl(194, 100%, 33%)

Paint Matches — this color across 16 brands

Behr

Blue Luxury S-G-520

ΔE 1.8 · #1A85AC

PPG

Blue Paisley 1238-6

ΔE 2.1 · #2282A8

Dulux

Sixties Blue S34F5

ΔE 2.2 · #007FA9

Valspar

Wishing Well 5002-10C

ΔE 2.5 · #0A85A9

Sherwin-Williams

Blue Plate SW6796

ΔE 3.5 · #017CA7

Kilz

Blue Splash RD250-02

ΔE 4 · #2A7FA1

Vista Paint

Hidden Springs K-145

ΔE 4.9 · #1A84B2

Benjamin Moore

Americana 770

ΔE 6.2 · #017695

Dunn-Edwards

Mediterranean Sea DE5830

ΔE 6.6 · #1E8CAB

Hallman-Lindsay

Peninsula 654

ΔE 7.1 · #37799C

Kobra

Blue 29

ΔE 7.4 · #1882B4

Farrow & Ball

St Giles Blue 280

ΔE 13.1 · #599EC4

RAL

Light Blue 5012

ΔE 14.4 · #3B83BD

IKEA

IKEA118 118

ΔE 17.6 · #317983

Colorhouse

Dream .06 Dream-06

ΔE 18.2 · #0E707B

Dutch Boy

Ocean Blue D-6743

ΔE 22.4 · #4C6A74

Light Reflectance & Undertone

Light Reflectance Value (LRV)

19/100

Dark

0 · DarkLight · 100

Soaks up light and feels moody and intimate. Great for studies, dining rooms and accent walls; pair with ample lighting.

Undertone

TemperatureCool MasstoneTeal UndertoneGreen

Reads as a cool teal with a green undertone showing through, especially in daylight. Pair trim and adjacent colours to either calm or amplify that undertone.

Color Theory

Complementary

#0081A8

#A82700

Analogous

#00A87B

#0081A8

#002DA8

Triadic

#0081A8

#A80081

#81A800

Split-Complementary

#0081A8

#A8002D

#A87B00

Tetradic

#0081A8

#7B00A8

#A82700

#2DA800

Monochromatic

#00141A

#00465C

#0081A8

#00BCF5

#42D3FF

Rectangle

#0081A8

#2700A8

#A82700

#81A800

Compound

#0081A8

#002DA8

#A82700

#A87B00

Variations

Lighter

#00B5ED

#41C7F0

#99DAED

Darker

#006787

#00475D

#002936

Saturation

#3B626D

#0081A8

Interior Use

Best Rooms

bedrooms, bathrooms, home offices

Best Uses

main walls, ceilings, trim, cabinetry

Pairs With

warm white trim, oak or walnut, brass or matte black hardware

Accessibility (WCAG)

vs White

4.46:1

AA Large

vs Black

4.71:1

Deuteranopia

#0081A8

#596FA9

Original → Simulated

Protanopia

#0081A8

#7676A4

Original → Simulated

Tritanopia

#0081A8

#008780

Original → Simulated

Color Psychology

Focused · Cooling

Advertising Blue lowers the temperature of a room — useful in south-facing rooms that overheat visually, and in home offices where you want a clear head. Pair with warm wood and brass to keep it from reading clinical.

SymbolismTrust, depth, stability

PersonalityClear-headed, dependable, contemplative

focustrustcalmofficebedroomdepth

How it looks under different light

#3F8D99

Warm Bulb 2700K

Incandescent / soft white LED — pulls colour toward yellow/amber.

#0081A8

Daylight 5500K

Midday natural light or daylight-spec LED — closest to the paint chip.

#2D92BD

Cool Bulb 6500K

Cool white LED / overcast daylight — pulls colour toward blue.

Pairs With

#E7EDEE

Trim

Matched off-white

Same hue at 92% lightness — trim reads coordinated, not stark.

#F7F8F8

Ceiling

Whisper tint

Near-white with a hint of the hero's undertone — ceiling feels intentional.

#81290E

Accent

Complementary punch

Hue +180°, slightly muted for paint vs. screen — use on a door, frame, or single piece.

#574738

Floor

Walnut neutral

Warm mid-brown grounds the scheme regardless of hero hue.

Paint Info

Brand · Product Line

Benjamin Moore / Regal Select Interior

Recommended Finishes

Eggshell (walls) · Pearl (trim) · Matte (ceiling)

Eggshell hides imperfections on main walls while keeping the color rich; pearl on trim adds subtle sheen and easier cleaning; flat matte on ceilings prevents glare.

Best Surfaces

Primary walls · Cabinetry · Doors · Mouldings

Coverage & Dry Time

Typical coverage 350-400 sq ft per gallon over a primed surface.

Touch-dry in ~1 hour. Recoat after 4 hours. Full cure 7-14 days.

Primer

Standard primer is adequate.

Application Tip

Use a 9" microfiber roller on walls and a 2.5" angled sash brush for trim cuts. Two coats minimum for even depth.

Paint Calculator

Wall area (m²)

Coats

Coverage (m² / L)

You'll need

4.0 litres

1.06 US gallons · room for one touch-up coat. Buy slightly more to ensure single-batch match.

Code Snippets

CSS — color

color: #0081A8;

CSS — background

background-color: #0081A8;

CSS Variable

--color-advertising-blue: #0081A8;

Tailwind v3 — config

colors: { 'advertising-blue': '#0081A8' }

Tailwind — arbitrary

bg-[#0081A8] text-[#0081A8]

SCSS

$advertising-blue: #0081A8;

Similar Colors

Americana

#007594 · ΔE 6.5

Electric Blue

#3E90B8 · ΔE 7.2

Randolph Blue

#3C829F · ΔE 7.4

Laguna Blue

#00719C · ΔE 7.4

Finley Blue

#4580A8 · ΔE 8.6

Blue Macaw

#2474A3 · ΔE 9.4

Sailor's Sea Blue

#4A93BE · ΔE 9.7

Avalon Teal

#26768E · ΔE 9.9

Built by DSGN.HOUSE Updated 2026

Our color tools run on our own catalogue of 26,000+ real paint colors across 16 brands — Benjamin Moore, Sherwin-Williams, Behr, Dulux, RAL and more — with the color math (HSL and CIELAB matching) computed in-house, not scraped from summaries. Every color you pick maps to a real, buyable paint with its code, so what you see here you can actually take to the store. We review and update these tools and their data regularly.

Created by Denis Kataev, founder of DSGN.HOUSE — a software engineer and digital entrepreneur building professional color-design tools for everyone.

Frequently Asked Questions

What color is #0081A8?

#0081A8 is Advertising Blue, a deep blue with a cool undertone.

Is #0081A8 warm or cool?

Advertising Blue reads cool, which influences how it interacts with surrounding tones and natural light.

What rooms work best with Advertising Blue?

Advertising Blue works well in bedrooms, bathrooms, home offices. Designers typically use it for main walls, ceilings, trim, cabinetry.

What colors pair well with Advertising Blue?

Advertising Blue pairs naturally with warm white trim, oak or walnut, brass or matte black hardware. Its complementary color is also a strong contrast option for accents.

Where can I download Advertising Blue?

You can download Advertising Blue on DSGN.HOUSE in 15 designer formats including CSS gradient, Figma, Procreate swatches, Tailwind config, Adobe ASE, SVG, and 4K wallpapers — all free.

What's the hex code for Advertising Blue?

The hex code is #0081A8. In RGB it's 0, 129, 168, and in HSL it's 194°, 100%, 33%.

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